Benchmarking small companies on the internet

The World Wide Web offers tremendous opportunities to high growth SMEs, but successive research studies have shown that significant business benefits are not being realised. This paper reports the results of the first comprehensive study into web adoption and usage by SMEs in Northern Ireland. It confirms broader research into SME adoption and usage of the World Wide Web and suggests that, if SMEs are to realise the full potential of the Web, they must think globally, act strategically and learn from competitors.