Judging public relations: An analysis of an Israeli court judgement on a defamatory and negative campaign

This article analyzes a recent court ruling in Israel and argues that it has major implications for the public relations community internationally. To date, the public relations literature on legal judgments has focused on cases where media channels were sued for defamation. The article uses a 2012 Israeli court decision that may be unique in ruling out defamatory intentions in a public relations plan that was part of a lawsuit. The defendant in this case was not the media but rather a company that hired a public relations firm to, according to the judgement, conduct a defamatory campaign against a competitor. Although this is just one case in one country, the article also considers some of the wider implications for the profession and for democracy.     

Dangerous liaison or perfect match?: Public relations and social marketing

This paper considers a possible match between public relations and social marketing. It positions interchanges between the two as the strongest and most desirable partnership possibility for public relations with any aspect of the overall field of marketing. Working from definitions of social marketing as a profession and academic discipline, it reviews approaches, including textbooks, from the two disciplines in order to compare and contrast their strengths and weaknesses, to examine their perceptions of each other, and to identify the opportunities and challenges that social marketing represents for public relations. The paper also looks at what social marketing might learn from public relations. It concludes that public relations should look at improving the relationship as a matter of urgency in order to augment professional practices; to open up employment opportunities in an expanding market for social marketing expertise; and to improve the social reputation of public relations.     

Dialogue,strategic communication,and ethical public relations: Lessons from Martin Buber’s political activism

Dialogue and persuasive strategic communication are often perceived by public relations scholars as two distinct approaches to the practice. After revisiting and reassessing debates surrounding the two approaches, this article introduces accounts of the use of dialogue and strategic communication in the political life of Martin Buber, whose philosophy has inspired PR scholarship on dialogue. It traces Buber’s writings and activities as communicator in the service of the early Zionist movement and, in his later life, as campaigner against the establishment of the State of Israel, and as promoter of dialogue between Zionists and Arab Palestinians. Based on archival research the article uncovers Buber’s political and PR work to provide insights into his philosophy in the context of his political and life experiences. Inspired by Buber’s work the article argues that dialogue and strategic communication both have the potential to be deployed ethically, and for prosocial causes, or to be deployed in a self-serving and unethical way. In this, it supports other scholars’ argument that public relations should reconcile with the fact that both are legitimate tools and it further argues that both might be used either ethically or unethically. It concludes that ethical PR practice depends less on the form of communication, and more on transparency, honesty, openness, and respect in the way dialogue or strategic communication are conducted.     

Child Well‐Being: What Does It Mean?

The notion of child well‐being appears in a large number of publications nowadays. Our review of the literature underlines both the oddly pathogenic approach to child well‐being and the scarcity of papers discussing a still poorly defined notion. Through this review, we identified the recourse to a binary language; from there, we derived five theoretical axes that heed the multidimensional and multilevel nature of well‐being, although for each one, a pole is here predominantly developed. We argue in favour of an override of a one‐dimensional, single‐level, unipolar approach to child well‐being and an exploration of its otherwise underdeveloped positive, hedonic, subjective, spiritual and collective dimensions.     

Social integration and public relations: Global lessons from an Israeli experience

This article looks at the origins and evolution of social integration in Israel. Developing a cultural roots approach, it considers the promotion of social integration as one of the most challenging goals on the agenda of the Zionist institutions and the government of Israel. It tracks the role played by a Jewish public sphere formed in the Diaspora even before the 20th century and to confirm the continuity between that history and formation, the article then examines later stages of the process through interviews with media and public relations practitioners who were involved in campaigns that took place after the establishment of the State of Israel. Finally, it offers lessons for social integration projects elsewhere in the world.     

Professional competition and cooperation in the digital age: A pilot study of New Zealand practitioners

From early on, competition between professions has been identified as a major factor in the process of developing public relations as a profession. This paper updates consideration of the influence of inter-profession disputes by examining the interplay between public relations and advertising in the digital age. It attempts to assess how new technologies, especially social media, affect the relationships between them, with particular reference to two aspects: whether social media increases, or decreases, professional cooperation (or competition); and who takes charge in the new communication environment. In researching these issues, which form an important part of the professionalization process of public relations, the paper examined documents and online publications, and undertook interviews and a survey of public relations practitioners in New Zealand. The findings suggest that the responding public relations practitioners were not able to take advantage of the social technology in order to leverage their professional status and improve their position within the organization. In addition, it seems that while advertising and public relations are still looking for ways to benefit from social media, both are still in a process of adaptation.     

Why the Extractive Industry Should Support Mandatory Transparency: A Shared Value Approach

The Transparency Amendment, included in the Dodd‐Frank Wall Street Reform and Consumer Protection Act, can be an important tool in curtailing the resource curse that so heavily burdens resource‐rich developing countries by shedding light on opaque payments between the extractive sector and host countries. From the get‐go, however, extractive industry companies have fiercely opposed the new mandatory disclosure requirements as set out in this regulation. The corporate opposition is for the largest part motivated by the fear of a competitive disadvantage that derives from the fact that the amendment is housed with the Securities and Exchange Commission (SEC) and thus only holds jurisdiction over those that report to the SEC. Although on the one hand watering down these corporate fears, this article draws on the “shared value approach” and empirical evidence to argue that there is a business case for transparency. This refreshing take on transparency regulation invites corporate leaders to reassess their current oppositional stance and to embrace new initiatives like the Transparency Amendment and to take a proactive stance in building a convincing global regulatory system of transparency.     

Slave dealers,women, pregnancy,and abortion: The story of a circassian slave‐girl in mid‐nineteenth century Cairo

Revd Richard Price was one of the leading intellectual lights of Rational Dissent in late eighteenth-century Britain and was prominent in campaigns for religious and parliamentary reform. Hailed as an ‘Apostle of Liberty’ by the American and French Revolutionaries, Price was also an early subscriber to the Abolition Society in London. While prominent among British Enlightenment figures he had, however, a low profile as an abolitionist and is seldom mentioned in scholarship on abolition. This study discusses the nature of Price's antislavery and his relationship with Americans such as Thomas Jefferson. It sheds more light on the degree to which the emergence of abolitionism depended upon circumstances and how well it combined with other aims and priorities.