Innovation through tradition in the Italian coffee industry: an analysis of customers’ perceptions

The extant literature reveals how firms may innovate by exploiting past competencies and resources, hence proposing innovation through tradition as an emerging strategy to compete. Previous research largely demonstrates that the effectiveness of an innovation strategy is strictly dependent on the capability of firms to communicate the right message to their customers. Therefore, leveraging products’ attributes becomes fundamental to strategically position their commercial offerings in the minds of the target audience. Nevertheless, despite the well-known relevance of this issue, scant attention has been devoted to investigate the product attributes that consumer’s associate with innovation and with tradition when companies deploy strategies based on “innovation through tradition”. Accordingly, our study aims at covering this gap, by empirically analyzing the consumers’ perception of innovation and tradition in the Italian coffee industry through a positioning analysis. Our research allowed us to identify two sets of product attributes that consumers associate with innovation and tradition. The results show that in many cases the innovation-related and tradition-related attributes are strongly negatively correlated, but in some case the correlation is weak or close to zero. These attributes reveal that in some cases innovation and tradition can be combined in the perception of consumers, rather than representing opposite constructs. This result suggests that companies can effectively communicate the strategy of innovation through tradition to the consumers’ minds, but this must be done by choosing the right attributes.     

Search and Recombination Process to Innovate: A Review of the Empirical Evidence and a Research Agenda

The view of innovation as a process of searching and recombining existing knowledge elements has been adopted in several industries. The innovation management literature has recognized the fundamental role that search and recombination play in innovation development. However, the relevant research has provided complex, fragmented and mixed results. The authors aim to identify areas of convergence and provide directions for future research by collecting empirical evidence regarding how firms conduct the search and recombination process. They conducted a systematic literature review of 87 empirical articles in the innovation management field. The review reveals differences among the solutions adopted both within and across organizational boundaries. Specifically, it shows that the variety and diversity of knowledge elements are critical in creating breakthrough innovations. Therefore, this paper discusses how to provide access to a variety of knowledge elements. It also highlights other fundamental questions calling for further investigation, such as how scientific knowledge elements are successfully recombined and how recombination and search dynamics occur in small and medium‐sized firms. The review concludes by summarizing the current state of affairs and suggests promising directions for future investigation.     

Integrated reporting in action: mobilizing intellectual capital to improve management and governance practices

Journal of Management and Governance - In management studies, the relevance of intellectual capital (IC) in value creation processes has been a research topic for many years. Several attempts have...