扶贫视阈下甘孜州县域旅游产业竞争力研究

Tourism is the pillar industry of Ganzi Prefecture, and it is of great practical signif-icance to the study of the competitiveness of county-level tourism industry in Ganzi Prefecture. This paper constructs an indicator system of evaluating competitiveness of the county tourism industry from four dimensions, including the development of the tourism industry, the development of related indus-tries, the economic environment and transport con-ditions. The paper studies the competitiveness of the county tourism industry of Ganzi prefecture in 2013 via the entropy method, and then analyzes the differences and shortcomings of the county’s ca-pability to alleviate poverty through tourism. The results show that, first of all, the various counties’ capability to alleviate poverty through tourism in Ganzi is obviously different from each other: the eastern counties are relatively strong in this area, the northern counties are somewhere in the middle, and the southern counties struggle. Secondly, the development of tourism and related industries has a great impact on the competitiveness of the county tourism industry, and that the counties generally have shortcomings in their transport conditions. Thirdly, the restricting factors on the competitive-ness of the county tourism industry are complicat-ed, and the strategy of tourism development should be formulated with regard to these issues. Based on this situation, this article proposes the following suggestions: 1 ) Various counties in Ganzi prefecture should strengthen their research into and promotion of poverty alleviation through tourism, accelerate the development of their basic infrastructure, and improve the transport condi-tions;2 ) the counties in the east of the prefecture should increase investment into transportation, op-timize their industrial structure, and promote the development of the tertiary service sector; 3 ) the counties in the north should develop their own po-tential, strengthen economic construction, improve GDP per capita, and promote the service industry, including restaurants and hotels; 4 ) The counties in the south should pay attention to the publicizing and construction of their own brand of tourism, im-proving their brand awareness and popularity. In summary, Ganzi prefecture should take poverty alleviation as a chance to innovate a meth-od for poverty alleviation, paying special attention to poverty alleviation through tourism, improving relevant policies, and promoting the tourism indus-try of its counties.