Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations

This study attempts to identify the effects of issue ownership of a corporation on its reputation, and the moderating effect of issue obtrusiveness. Two representative Korean corporations (Hyundai and SK) were selected and their reputations were measured. It was shown that a corporation, which owns issues that were perceived as important by publics, has a higher corporate reputation. There was no moderating effect of issue obtrusiveness on the relationship between issue ownership and corporate reputation; however, there was a possibility of issue obtrusiveness as an independent variable. Implication for public relations research and practice was discussed.     

From concerned citizens to activists: a case study of 2015 South Korean MERS outbreak and the role of dialogic government communication and citizens’ emotions on public activism

ABSTRACT

This study investigated the cognitive-affective-behavioral sequence of public activism by examining the role of citizens’ perception of government dialogic communication during a national pandemic crisis. Through a case study of the 2015 Middle-East respiratory syndrome (MERS) outbreak in South Korea, the results of a survey of 400 South Korean citizens showed that distrust in government and a high level of situational uncertainty were significantly mitigated by citizens’ perceptions of government efforts for dialogic communication during the crisis. Conversely, when the perception of dialogic government communication was low, high distrust in government increased cynicism, anger, and anxiety among citizens; high situational uncertainty led to higher levels of anger and anxiety, but not cynicism. Consequently, the findings showed that anger, anxiety, and cynicism significantly motivated citizens’ intentions to take actions against the government. Direct and positive effects of anger, anxiety, and cynicism on activism participation were not found and were mediated by the citizens’ activism intentions.     

Racial Segregation and School Poverty in the United States, 1999–2016

Race and Social Problems - Research over the past decade suggests that racial segregation appears to have the largest implications for students’ achievement when linked to racial differences...     

Developing a Crisis Management Index: Applications in South Korea

The purpose of this study is to develop a crisis management index that can gauge a corporation's integrated crisis management capabilities. Although most crisis management models have been devised in Western countries, no full-scale crisis management index has been developed outside the Western hemisphere. This study deploys multiple research stages that reflect the characteristics of crisis management. First, the study validates index items through an extensive literature review, in-depth interviews, and professional audits. The dimensions of the index items are evaluated through an exploratory factor analysis and verified with construct validity through a confirmatory factor analysis. The final index dimensions—the organizational strategy, the organization system and culture, and the execution and communication—were applied to the case of South Korean corporations, and the implications based on their index scores are discussed.