Employees’ prosocial behavioral intentions through empowerment in CSR decision-making

This study theorizes and empirically tests a conceptual framework to understand how a company can better motivate its employees to carry out persistent prosocial behavior and develop positive organization-employee relationships through corporate social responsibility (CSR) involvement. A managerial approach, employee participative decision making in CSR, is examined for its impact on the prosocial behavioral outcome among employees and the relational outcome for the organization. Furthermore, a psychological mechanism that emphasizes employees’ perceived need satisfaction is examined as the underlying explanation that drives the effectiveness of the managerial approach. The study results support that empowering employees to co-construct CSR decisions with top management is effective in satisfying employees’ basic psychological needs for autonomy, competence, and relatedness. This in turn increases the employees’ intention to maintain long-lasting involvement in CSR and improves their relationships with the company. This study provides important implications for public relations professionals and organizational leaders on how to improve their internal CSR communication and involvement practice and cultivate desirable organization-employee relationships.     

Identity and gender in cultural transitions: returning home from higher education as ‘internal immigration’ among Bedouin and Druze women in Israel

This paper examines the phenomenon of the return of Bedouin and Druze women from studies in Israeli universities to their homes and culture, focusing on the perspective of the psychological changes they experienced in their identity. Entering the university, located in the Jewish-Israeli space (in central cities in Israel), constitutes entry into a new and different cultural world that exposes these women to values and norms different from those of their culture of origin. The identity formed as a result of their encounter with and exposure to a world that was unfamiliar to them and the return thereafter to their villages entail changes in gender identity. Not only are they ‘different’ from the way they were before they left; they often feel like ‘internal immigrants’ within their own culture. A deeper understanding of these effects would enhance comprehension of the emotional processes and identity changes undergone by women from non-Western cultures who obtain higher education.