The construction and validation of the homopositivity scale: an instrument measuring endorsement of positive stereotypes about gay men

Social scientists appear to focus on negative beliefs about, and attitudes toward, gay men and lesbian women. This emphasis, though understandable in view of the widespread oppression of gay and lesbian individuals, is somewhat myopic because it ignores what might be referred to as the positive dimension of stereotypes. Although such a concept may appear oxymoronic, it is widely recognized that individuals may endorse a mixture of positive and negative stereotypes toward stigmatized groups such as African Americans and women. The purpose of the current series of studies (Study 1, N = 212; Study 2, N = 105) was to devise an instrument measuring endorsement of positive stereotypes about gay men (Homopositivity Scale; HPS). Two versions of the HPS (of varying length) were evaluated, with scale scores on both appearing to be internally consistent and factorially distinct from scales measuring negative stereotypes and prejudices about gay men. These studies also suggest that females are more likely than males to endorse positive stereotypes about gay men, and that such endorsement is negatively associated with need for uniqueness and need for cognition, and positively associated with media contact and benevolent sexism. The limitations of the two studies are outlined and the importance of assessing positive stereotypes about gay men in conjunction with oft-examined homonegativity is discussed.     

Bayer reorganizes in response to growth

In this article the Head of Strategic Planning at Bayer AG describes the new corporate structure which was introduced into the company in 1984, and the considerations which led to its development and implementation.     

The use of formal inventory control models: A preliminary survey

Of the many papers and texts on the subject of inventory control, relatively few report the successful implementation of systems based on formal mathematical models developed with specific objectives in mind. This could be considered rather strange in the light of the relatively high number of papers reporting the development of models for dealing with a multitude of different hypothetical situations, and the widespread availability of computer systems capable of exploiting such models. Various reasons for this anomaly can be put forward. This paper reports the results of a preliminary survey designed to investigate this more deeply, and draws some necessarily tentative conclusions relating to factors contributing to the successful application of such systems.     

The effects of seasonal demand on depot location

Many of the cost functions associated with depot location algorithms assume an overall demand for a fixed period, usually one year. This paper describes an investigation into the effect of high seasonality within such demand figures on the optimal location of storage facilities. The preliminary results indicate that a more flexible approach for certain products could be worthwhile.     

Existence of unbiased covariance components estimators

The condition of PINCUS (1974) for the estimability of covariance components in normal models is extended to the case of singular covariance matrices     

CONSUMPTION OCCASION INFLUENCE ON CONSUMER BRAND CHOICE *

The effects of consumer brand attitudes and consumption situations on behavioral intentions and reported behavior are analyzed for 172 adult beer drinkers. The inclusion of situational variables in the multiple regression equations substantially increased the levels of explained variances for behavioral intentions and reported behavior. The inclusion of an interaction term of attitude-toward-the-object and a consumption situation did not increase the level of explained variance of behavioral intention; substantial improvement in the levels of explained variance of reported behavior was found with an interaction term in the equations. Thus, behavioral intention toward a particular brand is likely to be modified by situational influences.