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This study explores how online publics are engaging with organizations by creating and sharing brand-related content online, outside corporate-controlled communication environments. This research employs a quantitative content analysis of memes shared on the social networking site Imgur to reveal how user-generated content conveys meaning about organizations. The analysis reveals brand-centric memes are generally classified as orphan memes, or memes that have distinct textual and visual characteristics separating them from established or emerging meme families. Memes about organizations are neither an overwhelming reflection of biting criticism or support, but rather a reflection of online public engagement with organizations that primarily use humor and textual brand features (or quiddities) to convey their commitment and satisfaction with the organization and unite meme families.  相似文献   
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RJ Graham  J Seltzer 《Omega》1979,7(1):61-66
Practicing management scientists often complain of the alleged irrational behavior on the part of the managers they are trying to serve, particularly when a manager suddenly and unexpectedly shifts behavior from one of support to one of resistance. The authors feel such behavior is only believed to be irrational because the management scientist is using the wrong mental model when projecting past behavioral patterns into the future. This paper attempts to solve this problem by using the newly developed catastrophe theory to develop a different model where sudden shifts in behavior are considered perfectly rational and explainable. The basic implication that is drawn from this new model is that successful implementation of management science depends on a sequence of interactions with the ultimate model user and that care in the structuring of these interactions can greatly enhance the probability of eventual user acceptance.  相似文献   
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RJ Ball  T Burns 《Omega》1974,2(3):295-311
Econometric analysis is concerned with the quantitative relationships between economic variables and it can provide an important input into the decision making process of managers. Typically econometrics differs from other apsects of management science in that it considers problems primarily, though not exclusively, from a background of economics rather than of other disciplines and behaviour is usually dealt with at higher levels of data aggregation than the individual firm.This paper considers some applications of typical econometrics to the general area of managerial decision making, where primarily the techniques have a role to play in assisting the general process of data analysis. Initially discussion is pointed towards the use of the analysis for predictive purposes and the contrast with time series methods. Subsequently examples are presented where the objective is to obtain a better understanding of individual economic relationships that aim to be important inputs into the decision making process, for example cost and revenue analysis. Finally, an example is given of how these ideas contribute more generally to the activity of model building for the firm as a whole both for the purpose of forecasting and policy simulation.  相似文献   
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Following the MV Rena grounding and oil spill in the Bay of Plenty, New Zealand in October 2011, the Māori community of Maketū were quick to respond to the arrival of oil on their beaches. They asserted their rangatiratanga by establishing their marae as a base and successfully coordinated a clean-up by more than 450 volunteers, feeding these volunteers every day. We interviewed 11 clean-up leaders and volunteers in Maketū to gather information about how the oil spill affected people in the community and how they ensured the success of their clean-up efforts. Many volunteers returned to help with the clean-up day after day over several weeks. Concepts of kaitiakitanga and manaakitanga underpinned the work of the Maketū clean-up organisers. Participants attributed the success of the Maketū clean-up to the speed with which they responded, the support they received from their community and local businesses, and their local knowledge.  相似文献   
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The current qualitative study involved in-depth semistructured interviews with parents whose children had been taken into custody. Their initial emotional reactions, cognitive processing, and behavioral responses to their child’s detention were examined. Five themes emerged from the data: (1) Parents try to defer immediate interactions with the child rather than react out of emotion; (2) Parents feel anger toward their child, but disappointment and shock are more strongly expressed emotional responses; (3) Parents do not accept the behavior but do not reject their child; (4) Police behaviors communicate the seriousness of the act; and (5) The entire family suffers consequences from the child’s act. Findings highlight the experiences of the parents as they interacted with the juvenile justice system.  相似文献   
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