Blunders in international marketing: Fact or fiction

Popular literature on international marketing gives the impression that U.S. firms are insensitive, lack understanding of the unique socio-political, cultural and trade environments of foreign markets, and are probably blundering all the time. Is this really so? To find an answer to this question, this article reports the results of the study that was conducted to verify some of the more publicized blunders in international marketing.     

Lift Every Voice: Voices of African-American Lesbian Elders

Old lesbians of African descent have experienced racism, heterosexism, homophobia, and ageism. This article explores the topics of aging, ageism, heterosexism, and minority stress among older African-American lesbians. The narratives and subsequent analysis offer significant contributions to the dialogue regarding Black aging lesbians in the aging and lesbian, gay, bisexual, and transgender (LGBT) communities generally and in the African-American and African-American lesbian communities specifically.     

The role of language skills in the settling-in process – experiences of highly skilled migrants’ accompanying partners in Germany and the UK

ABSTRACT

The role of the family in the international migration of highly skilled migrants has often been disregarded. Highly skilled labour migrants follow a concrete job offer abroad and are structurally integrated into the new environment through the work place. On the contrary, the migration of family members is subject to different conditions since most accompanying partners initially do not work. However, accompanying partners are described as managers of the settling-in process of the whole family [Yeoh, Brenda, and Katie Willis. 2004. “Constructing Masculinities in Transnational Space: Singapore Men on the ‘Regional Beat’.” In Transnational Spaces, edited by Peter Jackson, Philip Crang, and Claire Dwyer, 147–163. London: Routledge] and their experiences can be crucial for the duration of their stay. Our paper explores the experiences of mobility of highly skilled migrants’ accompanying partners in Germany and in the UK with regard to their strategies and practices during the settling-in process. The main focus is on the role of language, the establishment of new social networks and labour market participation. The paper draws on the concept of capital accumulation and conversion [Bourdieu, Pierre. 1986. “The Forms of Capital.” In Education: Culture, Economy, and Society, edited by Albert Henry Halsey, 46–58. New York: Oxford University Press] and asks how partners make use of their cultural capital language after migration. Our paper is based on empirical studies in Germany and in the UK, which focus on the migration and settling-in processes of highly skilled professionals and their families.     

“I would do it again”: Past and present experiences of older lesbians

ABSTRACT

Few studies have asked older lesbians to reflect on the primary experiences of their life. The following provides the responses of a nationally representative sample of 221 lesbians over the age of 55 to an open-ended question on anything they wanted to share. Through triangulated data analysis, resulting themes include the importance of the Women’s Movement, coming out, as well as the role of discrimination. Underlying each of these were the importance of social connection and for some the increasing experience of disconnection. Implications for gerontology practice, policy, and future research are included.     

Motives,Timing, and Targets of Corporate Philanthropy: A Tripartite Classification Scheme of Charitable Giving

Although corporate philanthropy has been an important part of American business for more than a century, the motives and consequences of corporate philanthropy are not well understood. This paper develops a richer classification scheme of philanthropic activity, to aid in theory development and management. Examining simultaneously the domains of why firms give (motive), when they give (timing) and to whom they give (target), a conceptual model identifying distinct categories of philanthropic activity is developed and its implications to present and future research discussed.     

College student perceptions on campus alcohol policies and consumption patterns

Environmental strategies for colleges and universities to reduce alcohol consumption among their students include the development and enforcement of campus alcohol policies. This study examines students' knowledge and attitudes toward campus alcohol policies and how they relate to alcohol consumption and alcohol social norms. A sample of 422 freshman students was surveyed during their first month at a 4-year public college. Findings indicated that the majority of students (89%) were aware of campus policies, yet of those who were aware, less than half (44%) were accepting of these campus rules and regulations. In addition, the majority (79%) of students drank at social events, despite this behavior being in direct violation of campus alcohol policies. However, those who supported campus rules consumed significantly less alcohol at social events than those who opposed or had no opinion of the rules. Also, those who supported the rules perceived that their peers and students in general consumed significantly less alcohol at social events than those who were opposed or had no opinion. This outcome supports the premise established by several theories of behavior change including the theory of planned behavior, which state that behavior is influenced less by knowledge than by attitude and intention.