VIOLENCE,MORALITY, AND TELEVISION COMMERCIALS

It is popularly believed that television violence and declining morality are important causes of crime. Nearly all of the research in this area, however, has centered attention on programs, both news and entertainment. Commercials have generally been neglected. The present study sought to remedy this oversight . Findings from a content analysis of 1,699 commercials show that only a very small percentage of commercials contain violence. The findings also indicate that a low number of commercials exhibit behavior or attitudes that run contrary to conventional moral standards. It is theorized that although advertisers sponsor programs that feature violence or morally controversial themes, they do not wish to closely associate such content with the products or services they seek to sell.     

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Abstract

This paper describes a content analysis in which 902 television commercials were coded for religious symbolism, science and professional expertise. Evidence obtained from this exploratory study is neither definitive nor exhaustive, but it is suggestive and provocative. Data show that religious symbolism is rarely found in television ads, and commercials using science or professional expertise constituted only nine percent of the sample. Apparently, television advertisers do not view appeals to religion or science as especially helpful for selling products.     

Development,inequality, health care,and mortality at the older ages: a cross-national analysis

We examine mortality at ages 50 and above in female populations of 38 countries and control for variation in quality of the mortality data. We find that economic development, economic distributional inequality, and basic primary health care have independent cross-national effects on cause of death structures and that these effects are not uniform across the age intervals of interest. As improvements occur in level of living and heath care, age-specific death rates decline except at the oldest ages, at which point they may increase. Our results are interpreted in terms of their relevance for mortality research, theory, and policy.     

Accessibility of health and human services for the HIV-infected

Most research on services for the HIV/AIDS population has focused on primary medical care or on service brokering by advocacy groups. Little research data exist on the extent to which services of programs that do not specialize in HIV/AIDS clients are available to these individuals who often have multiple and multi-dimensional problems. The reported research examines selected data from a sample of 236 medical, behavioral health and social service programs in Miami-Dade County, Florida. A constructed measure of involvement in services for HIV/AIDS clients, pertinent provider program and client characteristics are examined in the context of geo-distributed data on reported AIDS cases and census data. In logistic regression analyses, two aspects of race/– the population in the zip code area served by the program, and the clients or patients seen in the program – were significant in predicting program under-response, defined as level of response relative to cumulative reported AIDS cases from the program's zip code area. The analysis is briefly discussed regarding its relevance and methodological generalizability for HIV/AIDS and related public health policy and applied purposes.