The impact of attitude strength on customer-oriented priority setting by decision-makers: An empirical investigation

A key question in marketing decision-making pertains to what makes decision-makers focus on various types of information in different ways. Particularly in relation to a key marketing and management variable such as customer satisfaction this is an important issue. Costly derived customer satisfaction measures need to provide customer-oriented guidance regarding where to prioritise. Traditional research on intelligence use has mainly focused on objective research attributes, such as research quality. In this article, however, we will adopt the idea that decision-makers weigh information differently based on their perception of its relevance. With respect to crucial customer satisfaction information this represents an exciting, but nevertheless unexplored field of research. The results of latent variable modelling show that the strength of decision-makers’ attitudes toward customer satisfaction leads to a differentiated usage of satisfaction intelligence. By taking this into consideration, management and intelligence providers will be able to more effectively disseminate customer satisfaction information and facilitate a more customer-oriented perspective within firms.     

Supply and Price of Childcare and Female Labour Force Participation in the Netherlands

Abstract. The childcare market has been emerging in the Netherlands since the first Child Care Stimulation Act in 1990. The Dutch government has chosen to increase availability and share the costs of childcare between government, employers and parents. We estimate the determinants of Dutch women's decisions to participate in the labour market and the use of paid childcare in 1995. Furthermore, we estimate the effect of the price of childcare on female labour supply. We discuss whether the route that is taken by the Dutch government regarding childcare leads to smaller dead weight losses than in Sweden.     

Risk Communication in The Netherlands: The Monitored Introduction of the EC "Post-Seveso" Directive

Implementation of article 8.1 of the EC-"Seveso" Directive (82/501/EC) is now under way in many countries in Europe. In The Netherlands, the implementation of the Directive started with a carefully monitored introduction of active information provision at two sites (Dordrecht and Elst). This introduction was supported by a multidisciplinary research group. This group helped to develop the risk communication program and also played a role in the evaluation of the program. This paper describes these processes and their evaluation. We will focus on the design of the risk communication programs and the effects of the programs on knowledge and attitudes of the local target groups. This effort and its results clearly started an institutional learning process involving governmental bodies at several organizational levels (local, regional, and national), and industrial organizations (individual firms and organizations of industries). Monitoring the design, the implementation, and the effects of active information provision proves an effective means to gain experience with the implementation of the Seveso Directive and could help to facilitate further implementation.     

Women's labor force transitions in connection with childbirth: a panel data comparison between Germany,Sweden and Great Britain

In this paper we make use of the panel aspects of the German GSOEP, the Swedish HUS and the British BHPS data. In these data sets we known month and year of childbirth and the month to month labor force status of the mother also before giving birth. This permits analysis of labor force transitions triggered by child births of different birth orders. From macro data Swedish women are known to have the highest labor force participation. The difference in total labor force participation of women is totally a result of fewer mothers entering the labor force and entering later in Germany and Great Britain than in Sweden. This paper shows that before birth of first child there is no such difference. We find that German and British women have even higher full-time labor force participation than Swedish women 12 months before the birth of the first child. The difference is more pronounced for second and third births than for first births. We suggest that these differences are caused by different family policy regimes where Germany can be characterized as a breadwinner regime and Sweden a regime oriented towards equal role sharing of father and mother. Our results on determinants of being in the labor force both after and before the birth of a child as well as determinants of the tempo of entering the labor force after birth shows that women's own human capital is important both in Germany and Great Britain, whereas in Sweden also less educated women have entered the labor force by the time the child is 2 years old.All correspondence to Cécile Wetzels. We are grateful to Andrew McCulloch from ESRC Research Centre on Micro-Social Change in Britain, who delivered the British BHPS-data. We also want to thank John F. Ermisch, Siv Gustafsson, Diane Sainsbury and two anonymous referees for useful comments. Financial support has been received by the Swedish Council in the Humanities and Social Sciences and the EU Human Capital and Mobility (HCM) network for the Female Labour Force Participation Network within which framework this analysis has been carried out. Responsible editors: S. S. Gustafsson, John R Ermisch.     

The role of corporate image and extension similarity in service brand extensions

In this article we examine the role of corporate image in extending service brands to new and traditional markets in the telecommunications sector. With regards to corporate image, service brand extensions are primarily associated with innovation-related attributes, such as order of entry (i.e., pioneers versus followers). Increasingly, firms are extending their services to markets that are beyond the markets that they traditionally have been active in. The results of an experimental study show that consumers evaluate service extensions by providers with an innovative late mover image more favourably that service extensions by companies with a pioneer image in terms of perceived corporate credibility and expected service quality. With regards to these evaluation criteria, it was also found that consumers prefer service brand extensions to related rather than unrelated markets. In addition we find that the relative distance between service providers with an innovative late mover image and pioneers is larger in related markets.     

Innovation in education: Technological economics

Technological change and innovation are vital parts of the economy. This paper concerns one particular attempt to study both the process of innovation itself and possible means of increasing its effectiveness: Technological Economics. Barriers to innovation, intellectual and organizational, are described from the experience at the University of Stirling.     

Gewaltkriminalität Junger Deutscher und Ausländer

Ulrich Mueller criticizes a report on juvenile criminal violence in Germany, published by Christian Pfeiffer, Ingo Delzer, and the authors (Pfeiffer et al. 1998). We emphatically reject the accusation of unsound scientific methodology and dishonesty. The reply focuses on the issue of methodological rigor and the validity of the substantial results. First, we counter the insinuation of deliberate one-sidedness and argue that our presentation of results is not intended to serve personal preferences for a certain criminal policy, as Mueller assumes. Second, we refute the assumption that appropriate tests of significance have not been applied. Third, we treat the phenomenon of ethnic selective reporting to the police. In the fourth section we discuss and present in detail empirical evidence concerning the issue of higher rates of violent offenders among foreign juveniles. Finally, the necessity of giving scientific results away to the practice and the requirements of a comprehensible form of presentation for the general public is discussed.