Personalization of Mail Surveys for General Public and Populations with a Group Identity: Results from Nine Studies*

Abstract The effect of personalization on mail survey response rates was examined in nine studies that included 17 comparisons under several research conditions. A study of this variable across multiple experiments in five agricultural experiment stations was undertaken because of conflicting results from previous research and from concern that the effectiveness of personalization might have decreased over time. Results show that, while response to general public surveys appeared to increase modestly across all treatment groups, there was no positive effect for populations in which a group identity (e.g., Dear Oregon Gardner or Dear ATV Owner) is employed to address respondents in cover letters. Personalization appears to remain useful for improving response in surveys of the general public.     

HELP AND HINDRANCE: PARENTS OF DIVORCING CHILDREN*

Much research exists on the impact of divorce on the nuclear family. Less is known about the response of the extended family to a divorce. In this study, the authors examined divorcing children's perceptions of their parents' behavior; divorcing children experienced their parents' reactions as supportive, non-supportive, or “mixed.” Types of helpful behaviors were categorized and patterns of unhelpful parental behavior were elaborated. Implications of the study for therapy and for an understanding of parent-adult child relationships are discussed.     

The Slope of Change: An Environmental Management Approach to Reduce Drinking on a Day of Celebration at a US College

Abstract

Objective: This research extends the literature on event-specific environmental management with a case study evaluation of an intervention designed to reduce student drinking at a university's year-end celebration. Participants: Cornell University undergraduates were surveyed each May from 2001 through 2009. Sample sizes ranged from 322 to 1,973. Methods: Randomly sampled surveys were conducted after a large, annual spring campus celebration. An environmental management plan was initiated in 2003 that included increased enforcement of the minimum legal drinking age (MLDA) law. Results: In the short term, drinking at the campus celebration decreased while drinking before the event increased. Over time, the intervention significantly reduced high-risk drinking on the day of the event, especially among those under the age of 21. Conclusion: These findings are contrary to the argument that enforcement of MLDA laws simply leads to increased high-risk drinking, and therefore have implications for how colleges approach the challenge of student alcohol misuse.     

Analogies for Helping Clinicians and Investigators Better Understand the Principles and Practice of Biostatistics

For the interaction between the biostatistician and the clinician or research investigator to be successful, it is important not only for the investigator to be able to explain biological and medical principles in a way that can be understood by the biostatistician, so, too, the biostatistician needs tools to help the investigator understand both the practice of statistics and specific statistical methods. In our practice, we have found it useful to draw analogies between statistical concepts and familiar medical or everyday ideas. These analogies help to stress a point or provide an understanding on the part of the investigator. For example, explaining the reason for using a nonparametric procedure (a general procedure used when the underlying distribution of the data is not known or cannot be assumed) by comparing it to using broad spectrum antibiotics (a general antibiotic used when the specific bacteria causing infection is unknown or cannot be assumed) can be an effective teaching tool. We present a variety of useful (and hopefully amusing) analogies that can be adopted by statisticians to help investigators at all levels of experience better understand principles and practice of statistics.     

Potential Space: Knowing and Not Knowing in the Treatment of Traumatized Children and Young People

This paper illustrates some contributions of psychoanalyticallybased thinking in social work practice with children and youthremoved from their homes due to severe maltreatment or incapacityof parents. It is suggested that when working with severelydeprived and traumatized children, the therapist should holdin mind the lacking of rapport with primary caretakers, andthe need of the child to form meaningful and intimate relationsin his or her future life. Psychoanalytically based thinkingenriches the treatment process by offering new ways for understandingof the patient’s needs, aiming to reach the child’ssubjective experience and re-establishing his sense of selfand a meaningful rapport with an other. The concept of ‘potentialspace’ and the area of experience (Winnicott, 1953/1975)will be described with elaboration on its variety and use intheory and practice, focusing on two major themes: the dialecticsof knowing and not knowing, and the search for selected material.A clinical illustration is presented to show these dynamicsas they appear in the clinical process and the therapeutic session.The material was selected from supervision of graduate socialwork students involved in therapeutic work with children.     

The role of network setting and gender in online content popularity

In this study, we explore the role of specific network structures that enhance social capital and assess the extent to which gender, social ties, and communication interaction relate to content popularity within online social networks (OSNs). Our results are based on an extensive OSN data set, containing over 100,000 members, connected by over 1.7 million links. The findings indicate that content popularity inference is more accurate when considering activity interaction among users and that network structures known as advantageous for amassing social capital in the offline environment are relevant online as well. We conclude by discussing how gender mediates the correlation between some network measures and the growth of users’ content popularity and provide a potential explanation for the emergence of gender differences.     

Extending Lenski's Schema to Hold Up Both Halves of the Sky—A Theory‐Guided Way of Conceptualizing Agrarian Societies that Illuminates a Puzzle about Gender Stratification

This paper suggests that Lenski's classification of agrarian societies into simple versus advanced, based on the use of iron in the latter, obscures important variations in the gender division of labor and the level of gender stratification. In particular, his categories lump the gender egalitarian irrigated rice societies of Southeast Asia with the great majority of agrarian societies, which are strongly patriarchal. Based on my general theory of gender stratification and experience coding and analyzing gender stratification in the ethnographic databases and fieldwork in 39 countries worldwide, I propose a three‐category alternative. First, agrarian societies are divided according to the technological criterion of irrigation into dry (rain‐fed) and wet (irrigated rice) categories. This distinguishes two gender divisions of labor: a male farming system in dry agrarian and an "everybody works" system in labor‐intensive rice cultivation, in which women are important in production. Second, irrigated rice societies are divided into patri‐oriented‐male advantage and those neutral to positive for women, based on the nature of the kinship system. This distinguishes the gender egalitarian Southeast Asian wet rice societies from the highly gender stratified majority of irrigated rice societies. Furthermore, these distinctions in gender equality are predicted by my gender stratification theory.     

How Race Affects the Helping Process: A Case of Cross Racial Therapy

This paper explores several relevant themes in a cross-racial counseling situation between a white female worker and an African-American professional woman. Issues of racial identity development, bi-culturalism, and the effects of cross-racial counseling are discussed in detail and illustrated with case material.