Exploring the role of the Senate Majority Leader's political public relations efforts

Grounded in first- and second-level agenda building, this study explored the role of the U.S. Senate Majority Leader in shaping the salience of issues and issue attributes in news media coverage and policymaking in 2011. A total of 358 public relations messages, 164 newspaper articles, and 83 policymaking documents were analyzed. Significant correlations were found supporting agenda-building linkages at both levels. Different types of information subsidies were explored, including press releases, blog posts, Facebook posts, and Twitter messages.     

Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign

This study examined the role of political public relations in the process of intercandidate agenda-setting. Specifically, a content analysis of news releases, political speeches, and issue platform statements was conducted to assess the salience of issues and attributes in the 2004 presidential election from the Bush, Kerry, and Nader campaigns. While modest evidence for intercandidate agenda-setting associations regarding issue salience was obtained, more robust support was detected for attribute salience relationships. In light of these findings, the theoretical and practical implications for political public relations are discussed.     

Differential impact of Web site content: Exploring the influence of source (public relations versus news), modality,and participation on college students’ perceptions

This experiment examined the impact of source, modality, and participation on perceptions of credibility, salience, attitudes, and general Web site evaluation. The data showed no significant differences between online stories coming from either public relations or news sources on any of the study's dependent variables. However, significant differences did emerge for the effects of multimedia and audience engagement.     

Extended structures of mediation: Re-examining brokerage in dynamic networks

In this paper we revisit the concept of brokerage in social networks. We elaborate on the concept of brokerage as a process, identifying three distinct classes of brokerage behavior. Based on this process model, we develop a framework for measuring brokerage opportunities in dynamic relational data. Using data on emergent inter-organizational collaborations, we employ the dynamic brokerage framework to examine the relationship between organizational attributes and coordination in the evolving network. Comparing the findings of our process-based definition with traditional, static approaches, we identify important dimensions of organizational action that would be missed by the latter approach.     

The White House and public relations: Examining the linkages between presidential communications and public opinion

This study investigates the linkages between presidential public relations activities—speeches and press conferences—and public opinion towards the presidency from 1961 to 1997. The results show that there is a positive linkage between presidential news conferences and foreign policy job approval, and between presidential speeches and general as well as foreign policy job approval. Overall, the findings reveal stronger linkages between presidential news conferences and job approval than between presidential speeches and job approval, but also that the topic of the information subsidies and the specific type of job approval matters.     

The unclear status of nonprofit directors: an empirical survey of director liability

Nonprofit boards of directors are fiduciaries for the organization. However, there have been various legal interpretations of their duties. The authors review the conflicting standards of conduct that exist, and they report the results of a survey which sampled director opinion concerning the liability issue. The proposition that directors were unaware of their legal responsibilities was supported, and the implications of this finding for organizational procedures and public policy are discussed.