唐纳德·克努特:硅谷的“尤达大师”

正或许更令人担忧的,不是人类编写的算法,而是机器开始学习,并编写"自己"的算法。尤达大师是著名科幻影片《星球大战》里的角色。他身材矮小,寿命极长,喜欢用饱含哲理的倒装句给人忠告。更重要的是,他是绝地武士里"元老中的元老",更是地位崇高的导师型人物。半个世纪以来,斯坦福大学中与尤达略相似的计算机科学家唐纳德·克努特,     

Exclusion by design: intersections of social,digital and data exclusion

ABSTRACT

As smart technologies such as artificial intelligence (AI), automation and Internet of Things (IoT) are increasingly embedded into commercial and government services, we are faced with new challenges in digital inclusion to ensure that existing inequalities are not reinforced and new gaps that are created can be addressed. Digital exclusion is often compounded by existing social disadvantage, and new systems run the risk of creating new barriers and harms. Adopting a case study approach, this paper examines the exclusionary practices embedded in the design and implementation of social welfare services in Australia. We examined Centrelink’s automated Online Compliance Intervention system (‘Robodebt’) and the National Disability Insurance Agency’s intelligent avatar interface ‘Nadia’. The two cases show how the introduction of automated systems can reinforce the punitive policies of an existing service regime at the design stage and how innovative AI systems that have the potential to enhance user participation and inclusion can be hindered at implementation so that digital benefits are left unrealised.     

Predictors of organizations’ crisis communication approaches: Full versus limited disclosure

This study investigates predictors of the public relations (full disclosure) versus legal (limited disclosure) approaches that may be used by organizations during a preventable crisis. Both tangible and intangible aspects of an organization were explored. The results reveal that degree of crisis preparation, public relations influences, and the perception of crisis as an opportunity were significant predictors that determine full versus limited disclosure selection.     

Are crisis communicators practicing what we preach?: An evaluation of crisis response strategy analyzed in public relations research from 1991 to 2009

Quantitative content analysis is used to evaluate crisis response strategy analyzed in more than 18 years of research published in crisis communication literature in public relations to reveal its effectiveness, nature, and contextual application. Analysis of 51 articles published in 11 different journals using two dominant theories in public relations crisis communication literature, Benoit's Image Restoration Theory and Coombs’ Situational Crisis Communication Theory, indicates a lack of diversity in cases analyzed by scholars, gaps between theory and practice, and pressing directions for future research in crisis communication.     

Anticipating or Precipitating Crisis? Health Agencies May Not be Heeding Best Practice Advice in Avian Flu Press Releases

Precrisis information disseminated by public health information officers (PIOs) will play a critical role in preparing and safeguarding publics amidst a possible avian flu pandemic. This article analyzes avian flu press releases issued by leading health agencies, the Centers for Disease Control and Prevention, the National Institutes of Health, the Department of Health and Human Services and the World Health Organization, to reveal their purposes and the nature of organizational response constructed therein. Results of this analysis indicate important considerations for practitioners may not manifest in the press releases they issued: The threat was not localized; outlets for publics to contact for more information were not always present, and there was inconsistency in how avian flu was referenced. There was a steady increase in the volume of releases since 2004, and PIOs generally seemed to recognize the importance of partnerships and timeliness in pandemic preparedness. Examining the possible pandemic flu situation may yield a more thorough understanding of audience psychology and behavior during health crises as well as enhance the salience of crisis communication models for public health emergencies when public safety is of utmost concern.     

How organizations framed the 2009 H1N1 pandemic via social and traditional media: Implications for U.S. health communicators

Through a quantitative content analysis, this study reveals how 13 organizations differently framed the 2009 H1N1 flu pandemic crisis via their traditional (n = 211) and social media (n = 534) responses. When framing the crisis as a disaster, a health crisis, or a general health issue organizations relied more on traditional than social media. However, they tended to use social media as much as traditional media when framing the pandemic as a general crisis. In addition, organizations relied more on traditional media to address emotions than on social media. Together, the study's findings provide applied and theoretical insights for scholars and crisis managers.     

Expectation gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate web sites

This study investigates how Fortune 500 corporations use corporate-focused web site public relations efforts to prioritize different stakeholders while trying to meet the expectations of each stakeholder. The study found that shareholder needs are most often addressed by the corporations followed by consumers, community members, government agencies, and activists. The results of the study suggest there are expectation gaps between stakeholders and web-based corporate public relations efforts. The study also found differences in the way various industries target stakeholders with the exception of shareholders.