排序方式: 共有1条查询结果,搜索用时 0 毫秒
1
1.
The production and consumption of podcasts have grown exponentially since their introduction in 2004. As organizations increasingly use this social media tactic to reach their stakeholders, two theoretical frameworks – the theory of entertainment persuasion and the PodCred framework – can be used to create more meaningful messages for the podcasts’ audiences. Through a content analysis of 67 environmental podcasts, this study examined the extent to which environmental podcasts developed by organizations incorporate seven distinct communication strategies and design techniques. The study found that while inclusion of these strategies and techniques has statistical correlation to podcast popularity, organizations are only modestly incorporating them into their podcasts. 相似文献
1