METAPHORS FOR PUBLIC OPINION IN LITERATURE

Previous research found substantial effects of the race of theinterviewer on measures of civic attitudes and electoral participationof blacks in NES surveys from 1964, 1976, 1978, 1980, and 1984.This study extends the previous analysis in two ways: it usesdata from two additional NES surveys, 1982 and 1986; and itfocuses on the effects of the race of the interviewer on race-relatedattitudes. Blacks interviewed by whites were much more likelyto express warmth and closeness toward whites than were blacksinterviewed by blacks. But whereas there is no race-of-interviewereffect on blacks' expressions of warmth toward blacks, thereis a clear race-of-interviewer effect on blacks' expressionsof closeness toward blacks. The pattern of responses to thecloseness items appears to result from the format of the question.The observed trend of decreasing expressed closeness of blackstoward blacks in NES surveys between 1976 and 1984 is an artifactof changes in the racial composition of the interviewer staff.