Zur Wirkung von Neukunden-Promotions auf Bestandskunden

Service providers frequently offer better deals to prospective customers than they offer to customers who prolong their contracts. The present paper examines the effectiveness of incentives on new customers and, perhaps even more significantly, assesses negative effects on existing customers. To test the hypothesized effects, a series of two experiments was conducted. Results indicate that promotions that are offered exclusively to prospective customers have a negative effect on existing customers, and that this negative effect is stronger for customers with a short relationship age and for those at the end of their contract life-cycle. The unfairness and inequity perceived by existing customers can be substantially reduced if these customers are offered the opportunity to receive a part of the promotion value, while the promotion??s effectiveness to attract new customers remains unaffected.     

Georg Simmel as an Eidetic Social Scientist

The article shows the affinity of Simmel's formal sociology with Husserl's notion of eidetic science. This thesis is demonstrated by the corroboration of Simmel's revision of neo-Kantian epistemology for sociology with Husserl's phenomenology, and the parallel discussion of Simmel and Husserl concerning cognitive levels and exact and morphological eide. Simmel's analysis of dyads is explored as an exemplar of his eidetic insights. An important consequence of this demonstration is the vindication establishing the scientific legitimacy of Simmel's methodology regarding the sociology of the forms of association. Woven throughout is discussion concerning the docctrine of the complementarity of eidetic and empirical science. Simmel's methodology is shown to have been ahead of its time through conjoining these two modes of scientific investigation.     

Training mental health practitioners to work with adoptive families who seek help

The lack of appropriate therapeutic resources for adoptive children and their adoptive families who seek treatment is a national problem. The mental health community has failed to recognize the specific knowledge and expertise that therapists must have if they are to help this population. This article describes the initiative taken by one organization to attack this problem in its state.     

Urbanites’ perception of vegetation in landscape-based stormwater management elements (LSM)

Urban Ecosystems - The popularity and use of green infrastructure measures such as green roofs, green walls, and curb extensions is growing, especially in dense urban areas. At the same time, from...