Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services

While the need for and lack of implementation of more sophisticated methods for measuring the impact of public relations efforts has been well documented in the U.S. and some other world regions, relatively little information exist about this practice in the European Union. Results from a survey of both consumers and providers of public relations in the EU shows that perceptions of effectiveness and actual use are not related for most advanced techniques of measurement and evaluation. These results demonstrate some potentially important differences between the perceptions of providers and consumers that may support practitioner observations regarding a lack of interest among clients in more accurate assessment of results from public relations activities.     

Capacity constraints and the dynamics of underwriting profits

The presence of an underwriting profit cycle in property/liability insurance has become a stylized fact. Models of this'underwriting cycle'imply that the insurance market is governed by two regimes, as capacity is constrained or not. We apply the smooth transition regression model to insurance industry data for 1934–1993 to test for a regime shift. We find a rapid shift between two distinct regimes with different dynamics. When capacity is not restricted, we find no evidence of a cycle. The cycle is present in periods when capacity is restricted, immediately following World War II and after 1968. The underwriting cycle appears to be a recent phenomenon.     

The effects of smoking laws on seating allocations of restaurants, bars, and taverns

Supporters of smoking laws often argue that they do not harm restaurants, bars, and taverns and may even raise their profits. Opponents argue that owners cater to customer preferences regarding smoking and that laws mandating specific smoking policies will therefore negatively impact profits of some firms. This article tests hypotheses regarding how smoking laws affect seating allocations, using data from a nationwide survey of restaurant and bar owners. The empirical evidence indicates that smoking laws exert no significant effect on seating allocations. Firms are shown to allocate greater shares of seating to nonsmoking use when customers exhibit stronger preferences for such seating.     

自动往返电动小汽车的设计原理与制作方法

本文介绍了采用脉冲主动采集、计数程序控制、虚拟脉冲复位、撞击转向的方式完成自动往返电动小汽车的构思、设计及制作的方法。     

Pulling ads,making apologies: Lowe's use of Facebook to communicate with stakeholders

This study examines the use of Facebook by Lowe's to reach its stakeholders after the controversial decision to pull its advertising from TLC's All-American Muslim. Through an online survey, the study gauges people's thoughts about the use of Facebook to apologize. Results showed significant differences based on age, race/ethnicity, and political affiliation regarding the use of Facebook and significant differences based on education, time spent on Facebook, political affiliation and race/ethnicity regarding the wording of Lowe's apology.     

Assessment of human exposure to gaseous pollutants

A mathematical model to aid in assessment of human environmental exposure to volatile organic substances is presented. The model simulates the convective and diffusive transport of gas from the ambient environment into the human body by way of the respiratory and circulatory systems. Data required include easily obtained physical and chemical properties of substances as well as several estimated or measured physiological parameters. Transient and steady-state tissue concentrations resulting from an input atmospheric partial pressure are predicted. From these concentrations, an effective dose may be calculated, allowing for the determination of an exposure-response relationship based upon independently obtained dose-response data. The model's results compare favorably to experimental data on oxygen and halothane. Steady-state conditions are reached very rapidly. These results suggest that uptake of these substances is limited by both ventilation and perfusion. rates are demonstrated to be essentially linear within the current neighborhoods. Conditions in which the primary processes of ventilation, diffusion, perfusion, and elimination limit uptake of gases are considered. Expressions describing the conditions necessary for a single process to limit gas uptake are derived. Accompanying equations for estimating tissue concentrations under these limiting conditions are presented.     

Coalitions on mental health and aging: lessons learned for policy and practice

Elders with mental health needs have been poorly served. Private and government agencies have given this issue a low priority, which is reflected in service delivery and funding. Coalitions have developed in states around the country and have engaged in a variety of tasks, including training techniques and collaborative efforts to advocate successfully for appropriate services. While accomplishments vary, the coalitions should continue their work, and others should organize in order to reach the goal of having accessible and appropriate elder mental health services.