UNDERSTANDING THE IMPORTANT DIFFERENCES BETWEEN THE MALCOLM BALDRIGE NATIONAL QUALITY AWARD AND ISO 9000 REGISTRATION

Market globalization, higher requirements for improved quality, and tough, faster-pace, price-sensitive competition have led to two parallel and visible quality thrust: the Baldrige Award in the U.S. and, internationally, the ISO 9000 standards. The relationship between the Baldrige Award and ISO 9000 registration is widely confused. Two common misper-ceptions stand out: (1) that they both cover the same requirements and (2) that they both address improvement, relying on high quality results, and thus, are both forms of recognition. Many have concluded that the Baldrige Award and ISO 9000 are equivalent and that companies should choose one or the other. These conclusions are incorrect. The Baldrige Award and ISO 9000 registration differ fundamentally in focus, purpose, and content. The focus of the Baldrige Award is on enhanced competitiveness. The Award Criteria reflect two key competitiveness thrusts: (1) delivery of ever-improving value to customers and (2) improvement of overall operational performance. The Award's central purpose is educational-to encourage sharing knowledge and experience of competitiveness and to drive this learning, creating an evolving fund of knowledge. By contrast, the focus of ISO 9000 registration is on conformity to practices specified in the registrant's own quality systems. Its central purpose is to enhance and facilitate trade. The Baldrige Award addresses competitiveness factors either not addressed in ISO 9000 registration or addressed differently. These factors include a customer and market focus, results orientation, continuous improvement, competitive comparisons, a tie to business strategy, cycle time and responsiveness, integration via analysis, public responsibility, human resource development, and information sharing. Overall, ISO 9000 registration covers less than 10% of the scope of the Baldrige Award Criteria and does not fully address any of the 28 Criteria items. As a result, the national drive to improve competitiveness could be diminished. Companies required to or electing to seek ISO 9000 registration are encouraged to integrate their conformity efforts with the Baldrige Award competitiveness improvement framework.     

Financial Hardship and Shame: A Tentative Model to Understand the Social and Health Effects of Unemployment

Correspondence to Ulla Rantakeisu, Centre for Public Health Research, University of Karlstad, S-651 88 Karlstad, Sweden. E-mail: ulla_rantakeisu{at}kau.se Summary Young unemployed people in six local communities in Sweden wereinterviewed to test the assumption that variations in the socialand health effects of unemployment could be seen as a functionof financial hardship and of experiences of shame. The resultsindicate that there seems to be a link between the health andsocial effects of unemployment, on the one hand, and the degreeof financial hardship and the number of shaming experienceson the other. The group of unemployed people who suffered agreater degree of financial hardship and also experienced agreater number of shaming experiences seemed to exhibit thepoorest health, reported deteriorated health to a greater degreethan other groups, experienced negative changes in their lifestyle,did less in their free time, and had lower self-confidence thanother unemployed persons. The opposite applied for those whoexperienced less financial hardship and less pressure in termsof experiences of shaming. Against this background, we haveformulated a theoretical model based on financial circumstancesand social bonds; a model that could have a wider value in explainingsocial and health problems.     

Assessing Risk: A Public Analysis of the Medfly Eradication Program

The Mediterranean Fruit Fly eradication program provided anopportunity to assess public attitudes toward technologicalrisks. This is a case study of 126 residents from a metropolitanarea who, during the 1981–82 Mediterranean Fruitfly Crisis,were undergoing exposure to aerial spraying with a pesticide.While only one-third of the subjects expressed fear of dangerto their health and to the environment, 94 percent undertookone or more major behavioral precautions. Individual differencesin risk perception were related to perceived benefits of theprogram, political ideology, faith in experts, and media exposure.Individual differences in risk acceptability varied primarilyas a function of risk perception. Federal, state, and businessagencies were perceived as influential in decision making, withindividual citizens having little opportunity for input.