Real social analytics: A contribution towards a phenomenology of a digital world

This article argues against the assumption that agency and reflexivity disappear in an age of ‘algorithmic power’ (Lash 2007). Following the suggestions of Beer (2009), it proposes that, far from disappearing, new forms of agency and reflexivity around the embedding in everyday practice of not only algorithms but also analytics more broadly are emerging, as social actors continue to pursue their social ends but mediated through digital interfaces: this is the consequence of many social actors now needing their digital presence, regardless of whether they want this, to be measured and counted. The article proposes ‘social analytics’ as a new topic for sociology: the sociological study of social actors’ uses of analytics not for the sake of measurement itself (or to make profit from measurement) but in order to fulfil better their social ends through an enhancement of their digital presence. The article places social analytics in the context of earlier debates about categorization, algorithmic power, and self‐presentation online, and describes in detail a case study with a UK community organization which generated the social analytics approach. The article concludes with reflections on the implications of this approach for further sociological fieldwork in a digital world.     

Inaugural: A necessary disenchantment: myth,agency and injustice in a digital world

This lecture reviews the history of how the status and authority of media institutions over the past century have been entangled with wider claims about social knowledge and the order of societies. It analyses those relations in terms of three successive and now overlapping myths: ‘the myth of the mediated centre’ which claims that media (traditional mass media institutions) are privileged access points to our centre of social values and social reality; the ‘myth of us’ which is now emerging around the supposedly natural collectivities that ‘we’ form on commercial social media platforms; and, from outside the media industries, the ‘myth of big data’ which proclaims big data techniques are generating an entirely new and better form of social knowledge. All these myths require deconstruction by a particular hermeneutic, but the case of the myth of big data is the most paradoxical, since its claims amount to an anti‐hermeneutic, a refusal to interpret the social anymore as the resultant of processes of meaning‐making. This third myth, it is argued, requires a hermeneutic of the anti‐hermeneutic if it is to be deconstructed and previous conceptions of social knowledge (from Weber onwards), and the claims to possible justice and politics based upon them, are to be preserved.     

Digitization and materiality: researching community memory practice today

Among the most deep‐seated anxieties of the Internet age is the fear of technologically produced forgetting. Technology critics and sociologists of memory alike argue that daily exposure to overwhelming flows of information is undermining our ability to connect and synthesize past and present. Acknowledging the salience of these concerns our approach seeks to understand the contemporary conditions of collective memory practice in relation to processes of digitization. We do so by developing an analysis of how digital technologies (image and audio capture, storage, editing, reproduction, distribution and exhibition) have become embedded in wider memory practices of storytelling and commemoration in a community setting: the Salford Lads Club, an organization in the north of England in continuous operation since 1903. The diverse memory practices prompted by the 100th anniversary of the Club's annual camp provide a context in which to explore the transformations of access, interpretation and use, that occur when the archives of civic organizations are digitized. Returning to Halbwachs' (1992) seminal insight that all collective memory requires a material social framework, we argue, contrary to prevailing characterizations of digitization, that under specific conditions, digital resources facilitate new forms of materialization that contribute to sustaining a civic organization's intergenerational continuity.     

Media meta-capital: Extending the range of Bourdieu’s field theory

This article addresses a general problem in media sociology – how to understand the media both as an internal production process and as a general frame for categorizing the social world, with specific reference to a version of this problem in recent work on media within Bourdieu’s field-based tradition of research (work previously reviewed by Rodney Benson in Theory and Society28). It argues that certain problems arise in reconciling this work’s detailed explanations of the media field’s internal workings (and the interrelations of that field’s workings to the workings of other fields) and general claims made about the “symbolic power” of media in a broader sense. These problems can be solved, the author argues, by adopting the concept of meta-capital developed by Bourdieu himself in his late work on the state, and returning to the wider framework of symbolic system and symbolic power that was important in Bourdieu’s social theory before it became dominated by field theory. Media, it is proposed, have meta-capital over the rules of play, and the definition of capital (especially symbolic capital), that operate within a wide range of contemporary fields of production. This level of explanation needs to be added to specific accounts of the detailed workings of the media field. The conclusion points to questions for further work, including on the state’s relative strength and the media’s meta-capital that must be carried out through detailed empirical work on a global comparative basis.     

Soziologie und das Versprechen der Cultural Studies

How can cultural analysis and cultural studies be relevant to everyday experience and its complexity? Cultural studies has had many emphases during its history, particularly the rehabilitation of popular culture. This article argues, however that this is no longer the main priority, and that cultural studies cannot be adequate to contemporary experience unless in some way it engages, first, with the consequences of living under neoliberal regimes and labour conditions, and second, with the consequences of living within a constructed conflict between ‘the West’ and its imagined other, often ‘Islam’. Although some cultural studies has been hostile to sociological method, the article argues that it is only through a sociological method that gives weight to questions of symbolic power that these fundamental issues can be addressed.