THE GUNS OF AUTUMN?: AGE DIFFERENCES IN SUPPORT FOR INCOME TRANSFERS TO THE YOUNG AND OLD

Data from the 1973 and 1986 General Social Surveys are usedto test the hypothesis that elderly individuals favor publicspending patterns that support their own interests and not thoseof children. Support for educational spending and welfare bythe elderly is found to be less than within other age groups.Age patterns of support for Social Security spending are mixed.Responses to a series of "vignettes" depicting low-income familieswith young children and elderly women living alone showed thatelderly respondents are slightly more supportive than averageof transfers to low-income families with children and less supportivethan average of transfers to low-income members of their owncohort. Elderly respondents appear more generous once theirmore frugal notions of what it takes to "get along" are takeninto account. Support for transfers to young families is moreclosely related to income than age and is not consistent withthe hypothesis that the elderly support programs that benefitthemselves at the expense of programs that benefit the young.     

SECRET SANTA REVEALS THE SECRET SIDE OF GIVING

This article shows how a secret Santa gift exchange offers unique insights into the nature of generosity and charitable giving. In a dictator experiment modified with features similar to a secret Santa gift exchange, I find that individuals contribute less when their gifts are allocated such that each person gives to fewer recipients. The results are inconsistent with both altruism and warm glow, suggesting that players are motivated by something in addition to these conventional models of generosity. Several alternative models of generosity are shown to be consistent with the experimental findings, all of which imply that, in addition to any positive externalities, giving can also carry a negative externality. ( JEL H41, C92, D62)     

Have Child Protection Efforts Reduced Child Homicides? An Examination of Data from Britain and North America

Correspondence to Duncan Lindsey, School of Public Policy and Social Research, Department of Social Welfare, University of California, Los Angeles, 247 Dodd Hall, Los Angeles, CA 90024-1452, USA. Summary In a recent British Journal of Social Work article examiningtrends in child homicide statistics collected by the World HealthOrganization (WHO), Colin Pritchard attributes a reduction inchild homicides in England and Wales to improved effectivenessof child protection services. However, further analysis of theWHO data show that the decrease in England and Wales is dueto an unusual single-year drop in homicide rates, and that thereis no evidence of a long-term downward trend. Examination oftrends in Europe and North America show that there are no consistentpatterns in fluctuations in child homicide rates, and in particular,no evidence that fatality statistics have been influenced bythe rapid expansion in child protection efforts.     

DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT

We use a controlled field experiment to investigate the dynamic effects of retail advertising. The experimental design overcomes limitations hindering previous investigations of this issue. Our study uncovers dynamic advertising effects that have not been considered in previous literature. We find that current advertising does affect future sales, but surprisingly, the effect is not always positive; for the firm's best customers, the long-run outcome may be negative. This finding reflects two competing effects: brand switching and intertemporal substitution. We also find evidence of cross-channel substitution, with the firm's best customers switching demand to the ordering channel that corresponds to the advertising. ( JEL L2, L81, M3)     

Short Term Care for the Elderly in Residential Homes: A Research Note

Please address requests for reprints to Dr. D. Boldy, Division of Health Sciences, Centre for Advanced Studies, Western Australian Institute of Technology, Kent Street, Bentley WA 6102, Australia. Summary Short term care for the elderly has expanded rapidly in thelast five years. The study evaluates short stay care in fourresidential homes using interviews with 42 clients, their main‘carers’, officers-in-charge of the homes and socialworkers. Whilst the service worked reasonably smoothly and provideda break for family carers there remains further potential forimproving the quality of service in the context of a full rangeof services for elderly people.