Ordinary Usage of New Media: Internet Usage via Mobile Phone in Japan

Abstract:  This paper, by analyzing Internet usage via mobile phones in Japan, aims to clarify an aspect of information behavior in present-day Japanese society.
Many discourses on the mobile Internet in Japan, either positive or negative, emphasize its novelty and describe this new media as an exotic phenomenon. These discourses can be divided into two categories. The nationalistic discourses and the moral panic discourses. Both types of discourse have built certain images of social influences of the mobile Internet in the future. However, it would be unwise to conclude that those images of the mobile Internet express the reality of this new medium, simply because they lack empirical ground.
With these points in mind, based on the result of our national survey conducted in 2001, we would like to show the actual status of use of the mobile Internet and discuss that the ordinary usage is a critically important realm to understand the process of social reception of the mobile Internet. As our data shows, although the actual usage of the mobile Internet is not very conspicuous, it gives us a chance to understand how the mobile Internet has been integrated into our everyday lives.