The Microlevel Discourse of Social Movement Framing: Debating Antiwar Protests on a University Listserv

Abstract

Over the past two decades, researchers have increasingly employed frame analysis in attempts to understand the genesis, development, and outcomes of social movements. Relatively little attention, however, has focused on the microlevel processes involved in generating social movement frames. This paper is an effort to link theories of social movement framing with the methodology of discourse analysis. In the following, an online debate over the legitimacy of protests against the 2003 invasion of Iraq by the United States provides qualitative data for a discourse analysis of microlevel framing processes. The debate occurred on a university listserv and involved more than 100 messages offered by 67 individuals over 16 days. Analyses reveal four distinct framing contests in the discourse. An initiating contest regarding a specific antiwar protest is found to generate three additional contests, the first about antiwar protests more generally, the second about the war in Iraq itself, and the third about the appropriateness of holding such a debate on a listserv sent to university employees. A framing process schema is offered to represent conflict between social movement and countermovement participants across the discourse.     

A fundamental approach to strategy development

The problem of developing sound business strategy is probably more difficult now than it has been at any time since the war. In the midst of conflicting pressures of inflation, recession, unemployment, business failures, and social and political upheaval, today's businessman faces an environment which is both unfamiliar and uncertain. The lack of predictability concerning economic affairs can make it seem impossible to plan effectively for the future. Yet without sound strategy today, corporate survival itself may be called into question. What should be done?In this, the first of two articles, the author suggests that the key to strategy development now is to focus more than ever before on ‘fundamentals’. For the individual business, market share appears to be paramount, as is shown by the ‘experience curve effect’, a concept developed by the Boston Consulting Group in the course of its international work in advising companies on corporate strategy problems. Relative competitive position thus becomes the required simple but fundamental strategic goal. However, the quest for a superior market share must take place within the confines of an appropriately defined strategic business segment.In a further article in the February 1977 issue of LRP the author will go on to expand these conclusions concerning individual businesses, considering their implications for the sound development of strategy for the multi-business company.     

Strategy and the “business portfolio”

In this article the author goes on to develop the conclusion reached in his previous article which appeared in the December edition of Long Range Planning. These conclusions concerned the requirements for strategic success for an individual business, here they are developed into their implications for strategy development in the typical multibusiness company.It is argued that relative competitive position and growth are the two fundamental parameters which must be considered in determining the strategy that an individual business should follow when viewed within the context of the company's overall ‘business portfolio’. The likely patterns of business strategy which will lead to overall corporate success are discussed and contrasted with those which can lead to disaster.The key is that strategies should be made to differ widely from business to business, as a function of the growth and relative competitive position of each business and the company's overall resource position particularly with respect to cash. The ‘across the board’ defensive measures which many companies have adopted in recent years as their response to the pressures of inflation and recession are therefore argued to be singularly inappropriate for the long term. The ‘business portfolio’ concept provides a superior approach for developing the differentiated strategic business objectives which are necessary for any company to make the most of its opportunities.     

N2: reading,writing, walking the South African highway

This piece is drawn from a larger project that asks what it might mean to write a cultural history or “biography” of the longest highway in South Africa, the N2. Influenced by literature on the everyday, on infrastructures and the “infra-ordinary,” my approach pays attention to the highway as a material artefact. Who builds, maintains and manages it; who makes their life along it; what subcultures, lexicons and social behaviours can be read off it? Exploring the possibilities of creative non-fiction within the environmental humanities, the piece here unfolds as an exercise in psychogeography, or a deconstructed travelogue. While much travel writing about modern Cape Town describes a (motorised) journey from airport to city, here I reverse the gaze and proceed on foot from town to the airport along the hard shoulder of the N2. In doing so I try to understand the vexed relations between drivers and pedestrians in a divided city, and to conduct an “anthropology of the near” on the road reserve: perhaps the most visible but least contemplated part of the modern urban landscape.     

Sensitivity Training as a Method of Increasing On-The-Job Effectiveness

Research on the effectiveness of sensitivity training is summarized and sensitivity training is compared to other training methods. The extent of participant involvement and learning through experience are the factors found related to the impact of four different kinds of training, and sensitivity training appears to be no more effective than other methods utilizing these factors. Other factors related to the attractiveness of sensitivity training are analyzed.     

Everybody But Me: Self-Other Referents in Social Research*

An examination of major survey findings reveals wide discrepancies in results depending upon whether “self” or “other” is the referent. The self is portrayed in an idealized form, while other is perceived in a more realistic fashion. Because of the direction and magnitude of the discrepancies produced using self and other referents, it is concluded that self referents should be avoided wherever possible.