The Triple Agenda of Presidential Debates

The authors find little support for the view that televisedpresidential debates address the public's primary politicalconcerns. Though candidates speak directly to the public, andthe public is represented by journalists who question the candidates,the research suggests that never the "three shall meet." Basedon (I) content analysisof the Brst 1960 and 1976 presidentialdebates and (2) secondary analysis of survey data (Gallup andCPS), candidates, journalists, and public appear to have theirown separate issue agendas. Survey data in this paper were madeavailable by the Roper Center and the Inter-University Consortiumfor Political and Social Research, via the University of PennsylvaniaSocialScienceData Center. Data for 1976 were originally collected by theCenter for Political Studies of the Institute for Social Research,the University of Michigan, under a grant from the NationalScience Foundation. Neither the originalcollectors of the datanor the Consortium bear any responsibility for the analysesand interpretations presented here.