Rewiring global networks at local events: congresses in the stock photo trade

Digital technologies have enabled the geographical expansion of production and the distribution of creative goods and communication. Simultaneously, the number of trade fairs and congresses has increased. This rise of temporary encounters has led to theorizations of events as marketplaces, learning sites and field‐configuring practices. This article elaborates on the metaphor of rewiring to propose and empirically demonstrate a further role of industry events for global business. Drawing on the case of the global stock photo trade, we use a unique survey to map the global network of sales partnerships as well as interviews conducted at international lead congresses to demonstrate how these events are enacted as social relays. Our findings demonstrate how temporary face‐to‐face contact facilitates long distance relationships between organizations and how it dynamically shapes the global industry network. Thus, we contribute to closing the gap between social action at the micro level, organizational linkages at the meso level and the structure of global industry networks at the macro level.     

Social upgrading and cooperative corporate social responsibility in global value chains: the case of Fairphone in China

In this article, we explore how a lead firm's strategy for corporate social responsibility influences the social upgrading of a supplier in a global value chain. Based on a single case study approach, we investigate the interaction between Dutch smartphone producer Fairphone and its Chinese supplier Guohong. On the one hand, the case illustrates how a cooperative approach to corporate social responsibility can lead to progress in suppliers' social upgrading. In particular, we highlight the role of a so‐called workers' welfare fund as a mechanism not only for improving measurable labour standards but also for enabling rights. On the other hand, the case demonstrates how the limited production and technological capabilities of the suppliers, a competitive market environment and lead firms' limited strategic access to the supply chain might constrain the extent of social upgrading through a cooperative approach towards corporate social responsibility in a global value chain.