Exploring the role of the Senate Majority Leader's political public relations efforts

Grounded in first- and second-level agenda building, this study explored the role of the U.S. Senate Majority Leader in shaping the salience of issues and issue attributes in news media coverage and policymaking in 2011. A total of 358 public relations messages, 164 newspaper articles, and 83 policymaking documents were analyzed. Significant correlations were found supporting agenda-building linkages at both levels. Different types of information subsidies were explored, including press releases, blog posts, Facebook posts, and Twitter messages.     

Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign

This study examined the role of political public relations in the process of intercandidate agenda-setting. Specifically, a content analysis of news releases, political speeches, and issue platform statements was conducted to assess the salience of issues and attributes in the 2004 presidential election from the Bush, Kerry, and Nader campaigns. While modest evidence for intercandidate agenda-setting associations regarding issue salience was obtained, more robust support was detected for attribute salience relationships. In light of these findings, the theoretical and practical implications for political public relations are discussed.     

Differential impact of Web site content: Exploring the influence of source (public relations versus news), modality,and participation on college students’ perceptions

This experiment examined the impact of source, modality, and participation on perceptions of credibility, salience, attitudes, and general Web site evaluation. The data showed no significant differences between online stories coming from either public relations or news sources on any of the study's dependent variables. However, significant differences did emerge for the effects of multimedia and audience engagement.     

The White House and public relations: Examining the linkages between presidential communications and public opinion

This study investigates the linkages between presidential public relations activities—speeches and press conferences—and public opinion towards the presidency from 1961 to 1997. The results show that there is a positive linkage between presidential news conferences and foreign policy job approval, and between presidential speeches and general as well as foreign policy job approval. Overall, the findings reveal stronger linkages between presidential news conferences and job approval than between presidential speeches and job approval, but also that the topic of the information subsidies and the specific type of job approval matters.     

President Trump vs. CEOs: a comparison of presidential and corporate agenda building

ABSTRACT

The purpose of this study was to compare the agenda-building influence of President Trump and CEOs in communicating about a number of political and social issues. Through a content analysis of the president’s (N = 63) and business leaders’ (N = 234) information subsidies and news coverage (N = 270), evidence was found repeatedly supporting the president’s first, second, and third levels of agenda-building influence on news media content. In comparison, CEOs’ agenda-building influence was found at the first and third levels, and this influence was not consistent across issues. Furthermore, an argument was made in light of the study’s findings that direct communication by business leaders generally had a more significant impact on the media agenda than indirect messages from other organizational actors such as their companies or corporate spokespeople.     

Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts,Media Coverage,Public Opinion,and Financial Performance From an Agenda-Building and Agenda-Setting Perspective

Seeking to extend research on public relations evaluation, this study investigates the influence of public relations efforts and media coverage on corporate reputation and financial performance through the theoretical grounding of first- and second-level agenda-building and agenda-setting. A triangulation of research methods compared public relations content, news media coverage, public opinion, and corporate financial performance for 28 U.S. companies from the annual Harris Interactive (2005) Reputation Quotient. Evidence for agenda-building and agenda-setting propositions was found, which work to inform strategies of public relations practitioners. The implications of the findings are discussed.     

Analysing the Welfare State in Poland, the Czech Republic, Hungary and Slovenia: An Ideal-Typical Perspective

This article applies ideal-typical welfare state theory in analysing the recent transition and the current position of welfare state systems in Eastern Central Europe, taking the cases of Poland, the Czech Republic, Hungary and Slovenia. The article argues that Eastern Central European welfare state systems have returned to their historical and cultural roots of welfare state formation and development, to the time before the onset of state socialism in Soviet times. First, social security policies and social and labour laws were established when the vast bulk of Eastern Central European countries were member states of the Austro-Hungarian Empire, sharing the same political economy, legal system and culture. Over the last 20 years, the socialist system of employment-based social services and benefits has been replaced with Bismarckian-type social security policy and systems. While there are major alterations here and there – in ideal-typical perspective – the four countries under scrutiny share all the major traits of Continental European (Christian Democratic) welfare regimes .     

Agenda building effects by 2008 presidential candidates on global media coverage and public opinion

Grounded in first and second level agenda building and agenda setting, the relationships among public relations, global media, and public opinion were explored in the context of the 2008 United States presidential election. Two candidates’ speeches, press releases, and foreign media coverage were analyzed and compared with global public opinion. The results showed that object salience (issue and candidate) relationships were found between public relations messages and global media coverage while affective attribute (tone) salience relationships were partially found among public relations messages, global media, and public opinion.     

Agenda-building in the corporate sphere: Analyzing influence in the 2008 Yahoo!-Icahn proxy contest

This study further extends agenda-building theory into the corporate sphere. This investigation tested for agenda-building relationships between the issues emphasized in corporate candidate-controlled information subsidies and financial news media coverage during the 2008 Yahoo! Inc.-Carl Icahn proxy contest for control of Yahoo!’s board of directors. Solid support was found for issue agenda-building associations. Cross-lagged correlation analyses revealed that both Yahoo!’s and Icahn's information subsidies enjoyed some success in shaping media coverage during the proxy fight. The theoretical and practical implications of these findings are discussed.