Shy but Getting By? An Examination of the Complex Links Among Shyness,Coping, and Socioemotional Functioning in Childhood

The purpose of the current study was to test a conceptual model of the mediated and moderated associations among shyness, coping strategies, and socioemotional functioning in middle childhood. Participants were 358 children (177 boys) aged 9–13 years (M = 10.16 years, SD =.95). Children completed self‐report assessments of shyness, coping style in response to a social stressor, internalizing problems, and peer difficulties. Among the results, shyness was positively associated with internalizing symptoms and negatively related to perceptions of peer difficulties. However, both of these associations were partially mediated by internalizing coping styles. Moreover, problem‐solving coping moderated these mediated pathways: among children who reported higher levels of problem‐solving coping, the associations between internalizing coping and outcomes were attenuated. Several gender differences also emerged, suggesting that problem‐solving coping may be particularly useful for shy boys. Results are discussed in terms of the complex but potentially critical role of coping in shy children's socioemotional functioning.     

Mobile phones in Africa: how much do we really know?

Mobile phones are a crucial mode of communication and welfare enhancement in poor countries, especially those lacking an infrastructure of fixed lines. In recent years much has been written about how mobile telephony in Africa is rapidly reducing the digital divide with developed countries. Yet, when one examines the evidence it is not at all clear what is really happening. In one country, Tanzania, for example, some observers point to the fact that 97% of the population lives under the mobile footprint, while others show that ownership is very limited. These extreme values prompted us to review the situation in Africa as a whole, in an effort to discover what is really going on.     

Tourist profiles using discriminant analysis

How similar are tourists from the audiences of two or more advertising vehicles? The method of N-way multiple discriminant analysis was used for predicting magazine readership from key tourist variables from two samples of 300 coupon inquiries. Results of the analysis indicated similar tourist profiles existed among the readerships of the three magazines. Application of the method used in this study may be useful in the development of promotional themes to attract tourists from selected advertising vehicles and in identifying unique tourism characteristics for particular vehicles.     

Identifying X-Consumers Using Causal Recipes: “Whales” and “Jumbo Shrimps” Casino Gamblers

X-consumers are the extremely frequent (top 2–3%) users who typically consume 25% of a product category. This article shows how to use fuzzy-set qualitative comparative analysis (QCA) to provide “causal recipes” sufficient for profiling X-consumers accurately. The study extends Dik Twedt’s “heavy-half” product users for building theory and strategies to nurture or control X-behavior. The study here applies QCA to offer configurations that are sufficient in identifying “whales” and “jumbo shrimps” among X-casino gamblers. The findings support the principle that not all X-consumers are alike. The theory and method are applicable for identifying the degree of consistency and coverage of alternative X-consumers among users of all product-service category and brands.     

CONSUMPTION OCCASION INFLUENCE ON CONSUMER BRAND CHOICE *

The effects of consumer brand attitudes and consumption situations on behavioral intentions and reported behavior are analyzed for 172 adult beer drinkers. The inclusion of situational variables in the multiple regression equations substantially increased the levels of explained variances for behavioral intentions and reported behavior. The inclusion of an interaction term of attitude-toward-the-object and a consumption situation did not increase the level of explained variance of behavioral intention; substantial improvement in the levels of explained variance of reported behavior was found with an interaction term in the equations. Thus, behavioral intention toward a particular brand is likely to be modified by situational influences.     

Extremely Frequent Behavior in Consumer Research: Theory and Empirical Evidence for Chronic Casino Gambling

The present study informs understanding of customer segmentation strategies by extending Twedt’s heavy-half propositions to include a segment of users that represent less than 2% of all households—consumers demonstrating extremely frequent behavior (EFB). Extremely frequent behavior (EFB) theory provides testable propositions relating to the observation that few (2%) consumers in many product and service categories constitute more than 25% of the frequency of product or service use. Using casino gambling as an example for testing EFB theory, an analysis of national survey data shows that extremely frequent casino gamblers do exist and that less than 2% of all casino gamblers are responsible for nearly 25% of all casino gambling usage. Approximately 14% of extremely frequent casino users have very low-household income, suggesting somewhat paradoxical consumption patterns (where do very low-income users find the money to gamble so frequently?). Understanding the differences light, heavy, and extreme users and non-users can help marketers and policymakers identify and exploit “blue ocean” opportunities (Kim and Mauborgne, Blue ocean strategy, Harvard Business School Press, Boston, 2005), for example, creating effective strategies to convert extreme users into non-users or non-users into new users.     

Who is the victim anyway? The effects of bystander victim impact statements on mock juror sentencing decisions

Victim impact evidence was varied in a brief trial scenario given to 120 participants eligible for jury service. The scenario concerned the murder trial of a disgruntled employee accused of bombing his former workplace. Participants read either no victim impact evidence or one of three victim impact statements. For the victim impact statements, we varied the identity of the witness. The victim impact statement was given by either the wife of the victim, a coworker of the victim, or a firefighter called to the crime scene. Results revealed that only the victim impact evidence given by the coworker lead to harsher sentencing judgments. However, participants rated the suffering of the victim's wife as most severe, indicating that perceptions of suffering may not predict sentencing judgments in a straightforward manner. Implications for these findings for legal decisions such as Payne v. Tennessee (1991) are discussed.