Public relations and artificial intelligence: It’s not (just) about robots

Organizations of all kinds, as well as their in-house or agency public relations teams, increasingly co-opt Artificial Intelligence (AI) to enhance their capabilities. This paper examines a relatively new topic that has received little scholarly attention: the growing relationship between AI and public relations. It outlines several key roles that AI may play in future, based on trends in other industries, and considers the implications for public relations practitioners, their clients and employers. It therefore launches a dialogue about the diversity and extent of AI’s uses in public relations practice. The paper argues that, to date, commentators have placed too much emphasis on AI’s potential for task automation; AI’s broader technological, economic and societal implications for public relations warrant greater critical attention. This does not imply that practitioners need become expert technologists; rather, they should develop a sufficient understanding of AI’s present and potential uses to be able to offer informed counsel.     

Walking Ability is Associated with Social Communication Skills in Infants at High Risk for Autism Spectrum Disorder

Achievement of early motor milestones in infancy affords new opportunities for social interaction and communication. Research has shown that both motor and social deficits are observed in infants who later develop autism spectrum disorder (ASD). This study examined associations between motor and Social communication skills in 12‐month‐old infant siblings of children with ASD who are at heightened risk for developmental delays (N = 86) and low‐risk, typically developing infants (N = 113). Infants were classified into one of three groups based on their walking ability: walkers (walks independently), standers (stands independently), or prewalkers (does not yet stand or walk independently). Social communication and cognitive skills were assessed with two standardized assessments (Communication and Symbolic Behaviors Scales [CSBS] and Mullen Scales of Early Learning) and compared across the three walking groups. Results demonstrated that high‐risk walkers showed superior Social communication skills, but commensurate cognitive skills, compared to high‐risk prewalkers. In contrast, Social communication and cognitive skills were largely comparable for low‐risk infants, regardless of walking status. Findings suggest that for high‐risk infants, who are already vulnerable to developmental delays and ASD, independent walking may facilitate the emergence of Social communication abilities. Pivotal motor milestones may serve as useful indicators of Social communication delays and targets for intervention.     

Assimilation effects on poverty among immigrants in Norway

This paper discusses the question of whether or not the high incidence of poverty among immigrants in Norway persists even after immigrants have been in the country for a long period, i.e. after they have had the opportunity to integrate and adapt their skills to the expectations in their new home. While similar to traditional studies of wage assimilation, a study of assimilation in relation to poverty propensity nevertheless measures something different than labor market assimilation, and this represents the main innovation of this study. Analysis of assimilation with respect to poverty focuses on welfare for the lower end of the income distribution and for all individuals, regardless of their relationship with the labor market. It can therefore be seen to better reflect the degree to which immigrants as a whole are able to achieve at least the minimum necessary to participate in the life of their new home and avoid difficulties later on.

Urban versus Rural: Fertility Decline in the Cities and Rural Districts of Prussia, 1875 to 1910

Marital fertility in 54 Prussian cities and 407 Prussian Kreise (administrative areas) is analyzed using unusually rich and detailed socioeconomic and demographic data from eight quinquennial census between 1875 and 1910. Pooled cross-section time series methods are used to examine influences on marital fertility level and on marital fertility decline, focusing particularly on fertility differences according to level of urbanization. Increases in female labour force participation rate and income, the growth of financial services and communications, improvement in education, and reduction in infant mortality account for most of the marital fertility decline in 19th century Prussia. In 1875, rural and urban fertility were similar but by 1910, urban fertility was far lower than rural in part because the values of some of these variables changed more rapidly in the cities, and in part because some of these variables had stronger effects in urban settings.     

The Role of Cultural Inertia in Reactions to Immigration on the U.S./Mexico Border

Assimilation and multiculturalism are often contrasted as opposite interethnic ideologies about cultural integration. Here, we address models of assimilation and multiculturalism and how group identity influences attitudes toward immigrants. One overlooked issue concerns the dynamic processes involved in integration. It is proposed that cultural inertia, defined as the desire to avoid cultural change, or conversely, to continue change once it is already occurring, can account for a number of seemingly discrepant findings. In particular, cultural inertia predicts that majority groups should prefer assimilation type models, whereas minority groups should prefer multicultural models. Resistance to change is the mediating process. Cultural inertia is used as a model to understand discrepant attitudes toward assimilation and multiculturalism across different groups.     

Rural small firms’ use of the internet: From global to local

Reporting on a study of internet portals in rural Scotland, the paper examines the discrepancy between the much theorised use of the internet to afford external market reach to small rural firms, and the consistent and prevailing evidence that the rural economy is sustained by locally-oriented trade. The study combines data from portal operators and rural firms that use portals and finds from both that greater importance is placed on maintaining local interest to facilitate local trade than fostering external market orientation. However, both suppliers and users of portals identify that local orientation of the portal also increases the effectiveness of externally-oriented marketing. Thus, rather than a focus on attracting external markets, a balance of local and external orientation is best placed to foster value-adding business activity. From a theoretical perspective the importance of the local when applied to rural small firms’ internet use is largely neglected, but its importance, as observed in the current study, suggests a rationale for developing theory that better explains the role of the internet for rural firms.     

Structural and Behavioural Changes in the Short TermPreventive Check in the Northwest Balkans in the 18th and19th Centuries

Fertility responded negatively to grain insufficiency(proxied by grain price increases), and mortality respondedpositively in Croatia-Slavonia-Srem in the 18thand 19th centuries, as in most of Europe. Shiftsin the intensity and timing of these responsesoccurred over time as social and economic structureschanged. Shifts in the elasticity of fertility withrespect to grain supply inversely mimic and lagchanges in the elasticity of mortality. Both appear tobe induced by increasing land shortage, the collapseof feudalism, and differences in the patterns ofadjustment to post-feudal conditions among former civiland military serfs. Generally, responses are strongerfor civil and former civil serfs, who may have been inless favourable economic circumstances than themilitary. Fertility responses in the year of a priceshock come to dominate those in the year following,suggesting a shift from contraception to abortion aseconomic and social conditions apparently worsened andstrategies of control intensified. Analysis of monthlyresponses supports the conjecture based on the annualresponses. The shift to the preventive check and strength of thepreventive check in the same year as the price shockis unusual in Europe and beyond. Analysis is based on25 parishes and employs lagged annual and monthly timeseries analysis with corrections for autocorrelation,in combination with ethnographic and historical data.