DO SURVEYS OVERSTATE PUBLIC CONCERNS?

Because the item, "How concerned are you about...?" asks respondentsto indicate their level of concern about an issue, some respondentsmay sense it assumes they are concerned or should be concernedabout the issue. Using a filter question to first determineif people are concerned about the issue before asking for theirdegree of concern may help solve this problem. To test thishypothesis, a split-ballot experiment was embedded in a nationalrandom digit dialing telephone survey on food-related issues.For the four items included in the experiment, the group receivingthe filter versions of the questions gave roughly double thepercentages of "not concerned" responses as the group receivingstandard items, and the filter group also gave fewer responsesat the upper end of the response scale.