Role of Facebook use in predicting bridging and bonding social capital of Pakistani university students

ABSTRACT

The explanatory study aimed to examine the role of Facebook use (intensity of Facebook use, Facebook relationship maintenance behaviors, duration of use, and number of ties), motives of using Facebook (making new social ties, maintaining existing social ties, seeking and sharing information, self-expression, self-documentation, and recreation), and sociodemographic characteristics (age, education, gender, and monthly family income) in predicting the formation of bridging and bonding social capital among youth. Opting Putnam’s theory of social capital, a survey was conducted from eight randomly selected universities of Lahore, Pakistan. A total of 1,245 students, had an average age of 21, were participated in this study. Stepwise multiple linear regression technique was used to explain bridging and bonding social capital. The study found that motives of using Facebook had a major role in predicting bridging and bonding social capital of the students. The intensity of Facebook use and Facebook relationship maintenance behaviors were also positively correlated with bridging and bonding social capital. Except for the age for bonding social capital, no other sociodemographic variables had an influence on bridging and bonding social capital.