Incorporating the impossible: A general economy of the future present

Abstract

This essay begins by focusing on four cultural characters that signify different but associated aspects of the changing destiny of the human figure at the end of the twentieth century and beyond. These characters embody the human figure, in the double sense of form and metaphor, at work, at leisure and at war, and as gendered cultural and philosophical ideal. It is our suggestion that they provide excellent images of a general economy of the future present. Their significance as indices of the destiny of the human resides in the way that they disclose the effects of a restricted economy that overflows its boundaries to incorporate, utilise and restrict every element of its generalised expenditure, to use the categories of Georges Bataille: its sumptuary excess, its sacred forms, its abjected waste, its modes of eroticism, its violence. The essay continues by discussing the implications of, and consequences for, human life in the face of the corporate or techno‐bureaucratic drive to incorporate the ‘impossible‐real’. For Paul Virilio, the technological desire to overwrite the temporal and spatial dimensions of ‘the actual’ discloses something of the ‘divine’ in this new technology. In conclusion, then, the essay questions what resistance there might be to the law of the machine‐God who lies, impossibly, as the immanent being of machinic efficiency, operativity and becoming excellence.     

News Framing and Cueing of Issue Regimes: Explaining Clinton's Public Approval in Spite of Scandal

During the period of exceedingly critical news coverage surroundingthe Monica Lewinsky debacle, President Bill Clinton's job approvalratings were at some of the highest levels they reached duringhis tenure in office. Given this public response, many pollsters,pundits, and scholars argued that news coverage of the scandalmust have been largely irrelevant to the public. Our view countersthese claims by advancing a theory that recognizes that citizens'political preferences are influenced substantially by framesand cues provided by news media. To test our ideas, we drawupon three types of data, all from January 1993 to March 1999:(a) a longitudinal content analysis of major news media, (b)a time-trend of opinion polls on presidential job approval,and (c) monthly estimates of real disposable personal income,seasonally adjusted. Analyses reveal that news media emphasisupon and framing of certain issue regimes—to the framingof the scandal in terms of the strategic motives of conservativeelites.