RESPONSE LATENCY AS A SIGNAL TO QUESTION PROBLEMS IN SURVEY RESEARCH

This research explores the potential utility of response latencyas an index of question problems in survey research. The timerespondents took to answer three types of bad questions wascompared to the time they took to answer the repaired versionsof the questions. Questions containing a superfluous negativeand double-barreled questions took longer to answer than nearlyidentical questions without these problems. Repaired versionsof questions soliciting frequency estimates, however, took longerto answer than their problematic counter parts. The resultsare discussed in the context of a model of question answering,and their implications for survey methodology are explored.