Interest,Ideology, and Claims-Making Activity*

Social constructionists have produced a rich theoretical and empirical literature on the rise and fall of public issues. By focusing exclusively on claims-making behavior in a micro interactive context, social constructionists, in the tradition of Spector and Kitsuse, generally have rejected efforts to link claims-making to antecedent variables. Thus they often treat claims-making participants as activities, devoid of motives, meanings, and intentions. In this paper, ideology and interest are offered as antecedent variables to claims-making and as the critical factors which determine why some claims are more marketable than others. Interest and ideology also are examined as both subjective and structural/cultural phenomena.