颈上添“彩”

著名个人形象设计师Jesslca Paster说“钻石的确是女人最好的朋友。”晶莹剔透的钻石，不仅能辉映出女人特有的动人气质和醉人魅力，也能将女人的细腻情感表现得淋漓尽致。而在首饰中，戒指、项链、耳环三者被称为三大件。人们心目中把项链看作是三大件的核心．因其所处的部位（颈下胸     

A Comparison of Three Brand Evaluation Procedures

The paper reports an empirical examination of the results, reliability,and validity of three attitude measurement procedures—open-ended,paired comparison, and monadic rating. Significant differencesamong the three approaches were found in the evaluation of twobrands on a number of attitudinal dimensions with respect tojudgment of "both brands are alike" and the evaluation of "brandA vs. brand B."