The Branded Self:

This investigation makes the argument that to a considerable degree, our sense of our selves is connected to the way advertising helps us shape our identities and focuses our attention on brands as a way of signifying who we are to others. My point of departure is Norbert Wiley’s The Semiotic Self (1995:37). I will use Bakhtin’s concept of dialogism to deal with Wiley’s notion that the self involves an internal conversation in which the present self (the “I”) talks about the past self (the “me”) to the future self (the “you”). The branded self discusses some important concepts in semiotic analysis and relates them to the notion of the “self” and then to other matters, such as branding.     

Understanding safety culture by visualization of scenarios--development and evaluation of an interactive prototype

To be able to disseminate knowledge about maritime safety culture and safety management to different actors in the Swedish maritime sector, a preliminary pedagogical concept was developed and evaluated. As a first user group, students at upper secondary maritime schools were chosen and the pedagogical concept was adapted for this group. The concept includes an interactive prototype and a teacher's guide and is based on a model for experience-based learning which connects theory and practice by a cyclic approach. The concept was tested in a classroom setting including interaction with the students and a follow-up one week later. A preliminary evaluation of the results shows a very positive response among the students as well as the lecturers. The educational material was successful in immediately creating a relevant discussion about safety culture, and one week later, students could remember many of the safety scenarios included in the pedagogical concept.     

Unravelling the Politics of Activation Reforms: Exploring the Unusual Israeli Trajectory

Contemporary active labour market (ALM) reforms are pivotal in the reorganization of the welfare state as they challenge and threaten some of the fundamental achievements of labour in capitalist societies: social programmes and entitlements that compensate for unemployment, and governance arrangements in which the social partners share authority and responsibility with the state. Consequently, ALM reforms may give raise to social unrest and political struggle that involves the state (the main proponent of ALM reforms), trade unions and political parties. These conflicts are important in the politicization of reforms, i.e. raising public awareness of and engagement with controversies of welfare state change. In this article, we use a non‐European perspective to ask more generally how distinct historical institutions create separate ‘politicization trajectories’ of ALM reforms, which in turn produce different policy designs and outcomes. Centring on the case of Israel, in which historically ‘abnormal’ class politics fostered indifference to the reform in both trade unions and political parties, we maintain that the preliminary de‐politicization made it possible for bureaucrats to control the reform, leading to an intra‐state conflict between competing agencies over its design and implementation. The usurpation of the reform by the Ministry of Finance made it conspicuously unbalanced, provoking many grievances. Paradoxically, the de‐politicization of the reform advanced its re‐politicization, led by non‐governmental advocacy organizations in civil society. These uncommon political actors in the politics of ALM reforms were able to lead a counter‐coalition, delegitimize the reform, and mobilize politicians to eventually terminate activation     

The use of Information and Communication Technology (ICT) in the rehabilitation of individuals with severe functional impairments in a municipal care service system

This article explores the development of a scheme to use Information and Communication Technology (ICT) in the training of individuals with severe functional impairments. Computers were used as an integral part of a rehabilitation programme for training, and the authors found that the resource was a useful addition to other treatment methods. This article describes the development and subsequent setting up of computers for training and how the study progressed. The study used a somewhat unique bottom up approach that first trained care-giving staff in computer skills. The caregivers in turn worked with and trained some of those they served. This learning strategy drew upon the concept of learning, empowerment and the motivation of all involved in a system and process. The study found that by using ICT all involved felt a greater sense of empowerment and improvement in the quality of life. That caregivers were involved at all stages was valuable in that they felt an ownership of the process and that they also benefited from being involved because they also learned new skills.     

The Beginnings of Japanese-American Relations

Abstract

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Extracurricular Activities. (Third Edition). By Harry C. McKown. New York: The Macmillan Company, 1952. Pp. xvi, 666. $5.00. Reviewed by Kenneth V. Lottick.

The Pageant of Netherlands History. By Adriaan J. Barnouw. New York: Longmans, Green and Company, 1952. Pp. xi, 370. $4.50. Reviewed by J. F. Santee.

America, Land of Freedom. By Hartman, Ball, Nevins. New York: D. C. Heath &; Co., 1952. Pp. xxxiv, 720. $3.60 Reviewed by Garton S. Greene.

Lincoln Finds A General: Grant's First Year in the West. By Kenneth P. Williams. New York: Macmillan. Pp. 585. $7.50. Reviewed by Ralph Adams Brown.

Pattern For Freedom. A History of the United States. By Myrtle Roberts. Philadelphia, Pennsylvania: The John C. Winston Company, 1953. Pp. xxxii, 680. $3.00. Reviewed by David W. Harr.

Intergroup Relations in Teacher Education. By Lloyd Allen Cook. Washington, D. C.: The American Council on Education, 1951. Pp xvi, 272. $3.75. Reviewed by Kenneth V. Lottick.

China, Japan and the Powers. By Meribeth E. Cameron, Thomas H. D. Mahoney, George E. McReynolds, Ronald Press, New York, 1952. Pp. 682. $4.50. Reviewed by J. Wade Caruthers.