Eye-Tracking Data: New Insights on Response Order Effects and Other Cognitive Shortcuts in Survey Responding

Survey researchers since Cannell have worried that respondents may take various shortcuts to reduce the effort needed to complete a survey. The evidence for such shortcuts is often indirect. For instance, preferences for earlier versus later response options have been interpreted as evidence that respondents do not read beyond the first few options. This is really only a hypothesis, however, that is not supported by direct evidence regarding the allocation of respondent attention. In the current study, we used a new method to more directly observe what respondents do and do not look at by recording their eye movements while they answered questions in a Web survey. The eye-tracking data indicate that respondents do in fact spend more time looking at the first few options in a list of response options than those at the end of the list; this helps explain their tendency to select the options presented first regardless of their content. In addition, the eye-tracking data reveal that respondents are reluctant to invest effort in reading definitions of survey concepts that are only a mouse click away or paying attention to initially hidden response options. It is clear from the eye-tracking data that some respondents are more prone to these and other cognitive shortcuts than others, providing relatively direct evidence for what had been suspected based on more conventional measures.     

Information-driven coordination: experimental results with heterogeneous individuals

We study experimentally a coordination game with N heterogeneous individuals under different information treatments. We explore the effects of information on the emergence of Pareto-efficient outcomes, by means of a gradual decrease of the information content provided to the players in successive experiments. We observe that successful coordination is possible with private information alone, although not on a Pareto-optimal equilibrium. Reinforcement-based learning models reproduce the qualitative trends of the experimental results.     

Estimating a uniform distribution when data are measured with a normal additive error with unknown variance

The problem of estimating the width of a symmetric uniform distribution on the line together with the error variance, when data are measured with normal additive error, is considered. The main purpose is to analyse the maximum-likelihood (ML) estimator and to compare it with the moment-method estimator. It is shown that this two-parameter model is regular so that the ML estimator is asymptotically efficient. Necessary and sufficient conditions are given for the existence of the ML estimator. As numerical problems are known to frequently occur while computing the ML estimator in this model, useful suggestions for computing the ML estimator are also given.     

Border estimation of a two-dimensional uniform distribution if data are measured with additive error

The paper considers estimation of the boundary of an elliptical domain when the data without a measurement error are distributed uniformly on this domain but are superimposed by random errors. The problem is solved in two phases. In the first phase the domain is subdivided into thin slices and the endpoints of these slices are estimated within the framework of a corresponding one-dimensional problem. In the second phase the estimated endpoints are used to estimate the boundary using the total least-squares curve fitting procedure.