Towards flexible organizations: A multidimensional design

The author considers one way by which the readiness, willingness, and ability of organizations to change themselves can be increased. Specifically, he considers how organizations can be designed to be more flexible and, therefore, more capable of being changed and changing themselves. Flexibility does not guarantee adaptability but it is essential for it.     

Marketing segmentation research—An application to bank services

The research reported here analyses data relating to bank services obtained by a stratified random sampling technique using stepwise linear regression and canonical correlation for the purpose of illustrating the application of segmentation principles to marketing research.