合作潮流对营销模式的挑战

90年代以来,以合作求竞争成为企业管理的一种趋势,引起了企业管理理论和实践的巨大变化。由于以往的竞争导向的营销模式存在着种种弊端,营销理论也顺应这一潮流发生了实质性的变革,演变为合作竞争营销,它要求企业以全新的理念对待员工、客户、竞争对手等。对合作竞争营销进行研究,我国与西方国家几乎处于同一起跑线上,我国传统文化特征又赋予了我们得天独厚的优势,我们应抓住这一契机。     

Strategy frames in coopetition: An examination of coopetition entry factors in high-tech firms

Collaboration with competitors offers unique advantages such as increasing market, innovation, and financial performance. However, the degree of coopetition adoption varies between firms, as does the ability to achieve intended outcomes. We address this variety through the lens of strategic frames, essential for understanding business environment interpretations that managers develop, interactions with other actors that they engage in, and the subsequent performance firms may achieve. We examine associations between external and internal coopetition factors as perceived by coopeting managers.To single out the coopetition factors seen by respondents as the most relevant and to evaluate their mutual associations, we apply traditional regression analyses on survey data collected from 352 high-technology firms in Poland. To fully embrace the causal complexity, we advance our regression-based insights by using a complementary necessary condition analysis (NCA) and bottleneck analysis.Our results suggest that coopeting managers place higher importance on customer-driven rather than on resource-driven coopetition factors when considered as sufficient leveraging factors. Still, the complementary NCA reveals internal resources as critical factors for the perception of external factors of coopetition. Finally, we identify external technological development as the most limiting bottleneck for the perception of most internal coopetition factors, highlighting coopetition as a technology-driven strategy.     

终极超额控制与大股东的竞合关系对公司债务期限决策的影响

以2010—2016年我国A股上市公司为研究样本,实证检验了终极控制人与大股东竞合关系对公司债务期限结构的影响。研究结果表明:终极超额控制与公司债务期限存在正"U"型关系;大股东和终极控制人形成的竞争力与公司债务期限结构负相关,大股东联合短期债权人对终极控制人自利行为进行约束,但这种约束力在终极控制人是政府股东及终极控制人是绝对控股股东时显著减弱;第二大股东与终极控制人股权性质一致与公司债务期限结构正相关,此时大股东和终极控制人更容易形成"合谋"关系。进一步研究发现,当第二大股东为信托股东时,更容易充当"旁观者"的角色,对公司债务期限的影响效应减弱,不再显著。而当第二大股东为受益股东时,和终极控制人形成了明显的"竞争"关系,对公司债务期限的影响效应增强。     

集装箱码头公司之间的竞合策略研究

本文在生态学中的种群模型基础上加以改进，建立了反映集装箱码头公司之间竞合关系的模型，并对模型进行了定量分析，给出了集装箱码头公司之间采取竞争与合作并存，并以合作为主流这一策略的理论基础。同时，也为集装箱码头公司间探索如何实现既有竞争又有合作的经营态势提供了理论依据，这对整个港口行业的生存和发展起着决定性的作用。