中国近代商会伦理道德思想管窥--以天津商会和苏州商会为中心

中国近代商会乃中西文化冲撞与融合过程中催生的新式行业性组织,其形成、发展本身蕴涵着对传统落后伦理道德思想的清算。在近代伦理道德重构中,商会志士围绕在价值取向上追求爱国与利益统一;在思想内涵上致力于中西伦理道德结合;在具体规范上崇尚自由平等、权利义务、竞争、团结平等,在理想人格上努力塑造近代经济人格,并积极社会实践,推动了中国传统伦理道德的近代化。     

“冀州帮”与保定近代商业

近代以降,冀州商人在全国各地经商的愈来愈多,从地域来看,主要分布在北京、天津和保定。保定的冀州商人主要经营布线业,在商会中占有重要地位,并在长期经营过程中形成了自身传统,有力地促进了近代保定商业的发展。     

我国商会预防和应对对华反倾销诉讼的策略及措施

近年来,在国外我国产品被控反倾销的次数不断增多,而相比之下,胜诉案件的比例却没有同等增长,这对我国的出口贸易秩序和出口贸易发展造成极为不利的影响.商会应利用其自身优势,确定应对对华反倾销诉讼的策略,并采取相应的具体措施,积极参与对华反倾销诉讼活动的各个环节,进而改变预防和应对对华反倾销的各种被动局面.     

美日电子商务发展比较

美日在IT领域的发展差距体现在很多方面,电子商务是其中之一。本文比较分析了美日电子商务的规模,总结了美日发展电子商务的不同特征,并指出至少在目前,电子商务在日本具有较强的工具性和一定的封闭性,而美国的电子商务发展更能满足电子商务的本质要求。文中还探讨了造成美日之间这一发展差距的原因,及今后可能推动日本电子商务发展的有利条件。     

明清浙东学术与宁波商帮发展

明清浙东学术与宁波商帮之间,实有相辅相成的内在渊源。浙东学派猛烈抨击儒家传统经济伦理,提出了“新四民”、“工商皆本”、“国家不可病商以滋弱”等主张,而孕育这先进的经济伦理观的社会基础,正是宁波悠久的贸易传统和崇商敬贾的社会风尚;理论又反过来推动儒生弃书服贾,使“宁波帮”发展壮大,成为中国十大商帮之一。     

文化逻辑·商业逻辑：博弈格局中的电视学术论坛

以《百家讲坛》、《世纪大讲堂》为代表电视论坛成为当下媒介最为引人注目的现象之一。其兴盛得益于电视传播语态的改变,但在商业逻辑大行其道的媒介生态中以及在与收视率的抗衡中,思想与知识的传播受到诸多阻碍,故其生存和发展仍存在巨大变数。     

Enabling SMEs to take full advantage of e-business

Electronic business is rapidly changing the relationships between supply chain partners. This paper looks at what is needed to allow SMEs to participate fully in supply chain integration. First, current trends in supply chain integration, electronic commerce, and Internet support are examined. Next, the goals and results of a study are presented which addressed SME needs in fast moving consumer goods supply chains. These concepts are then integrated to determine a way forward for SMEs to participate in e-business. It is found that current Virtual Markets (web-sites or on-line communities that facilitate finding a buyer or seller and track orders) address some customer - supplier relationships but need many enhancements before they can support fully integrated supply chains.     

企业信息化建设过程中如何应对电子商务的挑战

随着信息技术的飞速发展,电子商务越来越多地受到企业的重视。企业信息化是电子商务的基础, 同时电子商务也是企业信息化的动力之一。     

我国行业协会自律功能的缺失与拓展

在市场经济秩序构建中,作为对市场失灵和政府失控的矫正,行业协会的自律功能逐渐得到各界的关注和认同.近年来在国家相关政策的推动下我国行业协会获得迅猛发展,但由于旧有惯性思维、立法不完善、自我定位偏差等各种障碍性因素的存在,行业协会在市场经济体系中的应有功能并未得到有效发挥.温州民间商会的成功经验表明,行业协会欲要拓展其自律空间、确立其行业管理地位,对内需要提升服务质量,对外要积极主动参与政府市场规制活动.同时还需努力完善协会内部民主治理机制.     

Customer Behavior in an Online Ordering Application: A Decision Scoring Model*

This research presents the development of behavioral scoring models to predict future customer purchases in an online ordering application. Internet retailing lowers many barriers for customers switching between retailers for repeat purchases; thus, retaining existing customers is a key challenge for achieving profitability. Survey data were collected from 1,089 online customers of two companies. The subjective survey data were then used to predict purchases over the ensuing 12 months based on data from the company databases. The analysis illustrates the general applicability of predictive models of future customer purchases while also demonstrating the need to develop specific models tailored for an individual company's operating and marketing environment. The models provide insight on how companies can target marketing dollars more effectively and allocate investment across multiple operational areas for maximum return. The research answers a call for rigorous research in the area of predictive marketing, an area in which many companies are excelling but where there is a scarcity of detailed knowledge regarding application of such models.