Impression management techniques in crowdfunding: An analysis of Kickstarter videos using artificial intelligence

Crowdfunding entrepreneurs increasingly use videos to present their venture and themselves to potential investors. To do this effectively, they consciously or unconsciously use several impression management techniques. Based on human and automated (AI-based analysis) of technology-related videos, we determine which impression management techniques help crowdfunding creators to attract a higher number of backers and meet their financial targets. Our results indicate that self-presentation and exemplification techniques are positively associated with crowdfunding success, while intimidation is negatively related to crowdfunding success. Our findings show that automated analysis of videos using advanced AI can replace human coding since measures based on human coding become insignificant when AI-based measures are included in the analysis. This illustrates the insights companies can create through the large scale automated analysis of video content using AI, including outside of a crowdfunding context.     

论我国合同法诚信原则的完善

在当代中国经济实力逐渐增强的今天,各种商品服务的交易数量与质量都逐日提高,人们法律意识的增强促使合同法发挥着愈加重要的作用,合同法的规定是否完善在很大程度上影响着交易能否有序高效地进行。我国新合同法领先于世界水平,其规范内容与所发挥的作用无可替代。从合同法中诚信原则在该法中的体现出发,将诚实信用原则细化于规则之中,体现了该法围绕此原则形成的完整体系,也正是该法的亮点所在。但法律并不能面面俱到,便产生了法官自由裁量权与法律原则抽象性的冲突,因而对局限性的完善显得确有必要。