山西省发展小杂粮的营销对策

小杂粮是山西省的特色农业产品,早以质量优、营养丰富而闻名全国。但就山西省而言,由于市场化、组织化程度较低,产品营销一直是钳制生产发展的瓶颈因素。因此,在发展小杂粮生产的问题上,我们首先要考虑的是;如何使小杂粮产品适应市场需求,顺利实现其价值。也就是先要有一个明确的营销思路,以避免生产决策的失误。只有选择适宜的目标市场、准确地进行市场定位、建立通畅的分销渠道等,才能促进小杂粮生产健康发展。     

杭州汽轮机厂计算机集成制造系统——HTW-CIMS

本文介绍了杭州汽轮机厂计算机集成制造系统HTW-CIMS的总体方案以及开发和应用该系统时遵循的技术路线。     

西部高校发展对策研究

本文针对西部高校的自身情况 ,提出了西部高校优先选择量的增长发展模式 ,并对西部高校的发展与改革提出了若干措施。     

中央文献排比修辞的俄译策略研究——以十九大报告及其俄译本为例

中央文献排比修辞的频繁使用起到了增强语势、突出重点、使句式结构条理清晰的作用。本文以十九大报告及其俄译本为例,尝试基于译文与俄罗斯媒体中新闻报道的对比结果对排比修辞的俄译策略进行统计分析,提出“提取公因式,合并同类项”“舍弃复现结构,按照原文原意分别译出”“保留复现结构,遵照原文形式依次译出”“改变复现结构,转换复现词词性”以及解释性翻译等五种符合目的语表达习惯的俄译策略,以期对中央文献俄译研究以及中国对外话语体系的建设提供参考与借鉴。     

CAI——信息时代的教育手段

计算机辅助教学是信息时代的教育手段之一。本文介绍了CAI系统及其应用,并探讨了目前CAI在学校应用中存在的问题、发展策略,说明CAI在学校教育中的重要性和作用。     

An exploratory study of manufacturing strategy practices of machinery manufacturing companies in India

This paper presents findings of a survey on manufacturing strategy practices adopted by the Indian machinery manufacturing companies (IMMC). Based on the survey, three companies have been selected for detailed case studies. Their experiences in the manufacturing strategy process are analyzed. Although the companies represented diversity in terms of product type, sales volume, and geographic location, they share several commonalties including use of advanced manufacturing technologies and use of several improvement techniques. The process of strategy formulation varied among the companies in terms of participants, complexity and degree of formalization. Competitive priorities, order winners and critical success factors are also identified for these companies. Based on strategic manufacturing issues, manufacturing competence index and business performance index for the companies has been worked out.     

企业家战略--培育创新能力的企业内部战略

近几年来,在超强竞争背景下国外兴起的企业家战略,是公司努力将组织各个层次的员工培育为普遍具有企业家精神、思维和行动的战略,是努力将整个公司转变为能够发挥员工企业家精神的战略.企业家公司以异质的企业家人力资本和企业家智力资产持续创新,破坏均衡,产生竞争优势和显著的业绩.企业家战略理论研究的是公司如何获得具有创新、变革、远见卓识和承担风险的能力,是对正在兴起的内部战略理论的丰富和发展.企业家战略与核心能力理论互相补充,并且改变了某些传统的战略管理观念.     

市场定位战略的综合模型研究

本文构建了帮助企业界定有竞争力的定位战略的综合模型,即市场定位方法的钻石模型.本文认为,定位涉及三个关键任务:(1)准确识别目标顾客的需要并确定定位的外延或范围;(2)明确企业在定位主张中强调的顾客收益和价值;(3)制定相应的4P战略以支持定位主张.因此,市场定位需要沿着三个维度展开:(1)制定定位战略的程序;(2)在程序维度的每个具体步骤上需要完成的核心任务;(3)任务维度的每个具体举措所涉及的4P范畴.钻石模型就是整合了这三个维度的理论框架.本文对钻石模型的理论优势和对营销实务的指导作用进行了实证检验.     

论知识产权保护水平——以国家知识产权战略为视野

基于国情考虑,中国应采取适度及动态的知识产权保护水平,并且这一选择应体现在目前正在制定的国家知识产权战略中。对知识产权保护水平的研究,既要进行定性分析,又要进行定量分析,但现有的分析方法仍有诸多缺陷。     

An integrated production and inventory model for a whole manufacturing supply chain involving reverse logistics with finite horizon period

This paper proposes a model and solution method for coordinating integrated production and inventory cycles in a whole manufacturing supply chain involving reverse logistics for multiple items with finite horizon period. A whole manufacturing supply chain involving reverse logistic consists of tier-2 suppliers supplying raw materials to tier-1 suppliers, tier-1 suppliers producing parts, a manufacturer which manufactures and assembles parts from tier-1 suppliers into finished products, distributors distributing finished products to retailers, retailers selling products to end customers and a third party which collects the used finished products from end customers, dissembles collected products into parts, and feed the parts back to the supply chain. In this system, we consider a finite horizon period. A mathematical model for representing the behaviors of the system is developed. Solution methods based on decentralized and a combination of decentralized and centralized decision making process, referred to as the semi-centralized decision making process, are proposed to solve the model while the centralized decision making process is solved by a mixed integer nonlinear programming method. A numerical example is used to demonstrate the model and the solutions based on the three types of the coordination.