网络促销方式对消费者购买意愿的影响机制研究

为了探究消费者在网络购物时品牌熟悉度与商家促销方式对其购买意愿的交互影响,模拟了网络购物情景,利用消费者的双系统信息处理理论(情感处理系统、认知处理系统)对消费者的购买意愿进行分析,检验了品牌熟悉度(高和低)和网络促销方式(价格促销与非价格促销)对消费者购买意愿的交互影响以及作用机制。结果表明,对于高熟悉度品牌,价格促销比非价格促销更能引起消费者的购买意愿,其中介机制为情感处理系统;对于低熟悉度品牌,非价格促销比价格促销更能引起消费者的购买意愿,其中介机制为认知处理系统。     

图示理论在第二语言阅读中的作用和对课堂教学的启示

传统的观点认为,二语阅读应把重点放在所要阅读文章的语言方面,而不是读者身上。但是按照图式理论,对文章的理解是读者的背景知识与所读文章之间的相互作用的过程。本文旨在探究在阅读过程中背景知识的三个不同的组成部分,即:熟悉度、透明度、上下文,对三组受试者的影响之区别所在。     

“吃食堂”类短语成活条件再讨论

“吃食堂”、“吃馆子”、“吃大排档”这类短语后的名词是否就是处所宾语,表达．“在XX吃”的意思向来聚讼纷纭。很多学者都从不同的角度对这个问题做出相应的阐释。然而总的来说,目前还没有一种理论能够完全地解释这类现象。文章采取语义、认知语法等多重标准对能进入“吃食堂”类短语格式的名词进行检验,认为必须满足以下两个条件该短语才能成活：（1）NP必须是提供服务和饮食的场所;（2）NP必须属于基本层次范畴或者具有广泛的知名度和熟悉度。     

‘Becoming familiar with a world’: a relational view of socialization

Ethnographic data have frequently been used to examine socialization, but rarely to ground theories of socialization. This paper is an exception. Interest in indigenous representations emerging in situations involving socialization has led to the building of a relational model of socialization, which contrasts with mainstream developmental models of this phenomenon. Socialization is generally defined in terms of cultural learning, the internalization of culture or culture acquisition, that is in terms of the individual's development. The present paper defines it in terms of becoming familiar with a new ‘world’, and a series of changes affecting the structure of the relationship between the human agent and this new world. These structural changes include immersion in a world that is at first strange; subjection to the authority of this world on the basis of acceptance of this authority; and involvement in the world's everyday life structures and activities through doing.     

Effect of regulatory modes on work performance: the moderating role of job familiarity and job complexity / El efecto del modo de regulación en el rendimiento laboral: el rol moderador de la familiaridad con el trabajo y la complejidad de la tarea

Prior research has shown that the combination of assessment and locomotion regulatory modes leads to the best performance-related outcomes. The aim of the current study was to analyse how familiarity and complexity moderate this relationship between the two regulatory modes and job performance. Participants’ locomotion and assessment tendencies were measured, and they were asked to rate the familiarity and complexity of their daily work tasks, as well as their job performance over the last year. Results showed that when job tasks were unfamiliar and more complex, high locomotion and high assessment were both needed for optimal performance. However, when both familiarity and job complexity were low, high locomotion alone led to the best performance. A similar result was obtained when task familiarity was high: regardless of task complexity, the best performance was shown by employees high in locomotion, no matter the assessment. In conclusion, the present study furnishes useful suggestions for employers who wish to maximize employees’ performance.     

线下熟悉度在社交网络信任中的调节作用研究

网络信任是促成在线购买行为的关键影响因素。借鉴网络在线信任的相关研究,通过结构方程模型探索社交网络信任的影响因素并验证线下熟悉度对它们之间关系的调节作用。研究结果表明,除感知相似性之外,其他自变量如声誉、互动关系强度、信息质量、互惠性交互、满意度和共同价值观均对社交网络信任具有积极的影响作用,其中信息质量是最主要的影响因素;线下熟悉度对信息质量、互惠性、声誉、共同价值观与社交网络信任之间关系存在显著的调节作用,这对于企业制定有效的社交网络营销策略具有重要意义。     

Unpacking Team Familiarity: The Effects of Geographic Location and Hierarchical Role

Examination of team productivity finds that team familiarity, i.e., individuals' prior shared work experience, can positively impact the efficiency and quality of team output. Despite the attention given to team familiarity and its contingencies, prior work has focused on whether team members have worked together, not on which team members have worked together, and under what conditions. In this paper, I parse overall team familiarity to consider effects of geographic location and the hierarchical roles of team members. Using data on all software‐development projects completed over 3 years at a large Indian firm in the global outsourced software services industry, I find that team familiarity gained when team members work together in the same location has a significantly more positive effect on team performance compared with team familiarity gained while members were collaborating in different locations. Additionally, I find that hierarchical team familiarity (a manager's experience with front‐line team members) and horizontal team familiarity (front‐line team members' experience gained with one another) have differential effects on project team performance. These findings provide insight into the relationship between team experience and team performance.     

The Effects of Engaging in Rapport-Building Behaviors on Productivity and Discretionary Effort

ABSTRACT

A commonly held belief among business professionals is that rapport-building activities in the workplace can enhance organizational outcomes and employee satisfaction. However, limited research has evaluated the effects of rapport-building behaviors on productivity and discretionary effort. Thus, the purpose of the current study was to examine the effects of engaging in rapport-building behaviors on productivity and discretionary effort in comparison to a control group in an analogue setting. Participants in the present study consisted of 48 undergraduate students who were assigned to either the rapport-building behaviors group or the control group. Participants completed a check-processing task to evaluate productivity and were asked to complete an optional survey to evaluate discretionary effort. The results indicated that rapport-building behaviors group had higher levels of productivity and engaged in more discretionary effort than the control group.     

网络零售商退货政策对消费者购买意愿的影响

随着电子商务的快速发展,消费者也越来越重视退货政策等购物环境的变化.文章基于信号理论和公平理论,构建了网络零售商无缺陷退货政策以及网站名称熟悉度对消费者购买意愿影响的概念模型,并采用通过实验方式获得的数据对该模型进行了检验.研究结果显示:宽松的网络零售商退货政策会让消费者感知到较高的公平性,进而产生更高的购买意愿.相对于低熟悉度的网站,高熟悉度网站的退货政策对消费者感知公平和购买意愿更强.最后讨论了结论的理论意义和管理实践应用.     

汉语疑问语调使用分析

是非疑问句疑问表达有两种使用情况，通过观察使用疑问语气词“吗”、“呢”和在单独使用疑问上升语调在疑问表达上的区别能够探讨熟悉度对疑问语调产生的重要影响。