Corporate Giving in Australia: An Analysis of Motives and Barriers

This study comprises data analysis of data collected by McNair Ingenuity Research as part of the 2005 Giving Australia study, which estimated the total value of corporate giving for the year 2003‐04 at $3.3 billion. This was contributed by 67% of all Australian businesses. Business giving was found to comprise 68% monetary donations, 16% goods and 16% services. This article concentrates on the monetary donations of businesses, reporting on the motives and barriers businesses named for making donations. More than 80% of businesses are motivated to give, at least in part, by altruism, with larger businesses (by number of employees and turnover) more likely to claim benefits in terms of enhancements to employee morale, the organisation's image, supplier/customer relationships and the general level of publicity they were able to attract. The most significant barrier to giving named by both businesses who made a donation and those who did not was that business resources were committed elsewhere. Looking at how additional giving might be stimulated among those already giving to the sector revealed that the most generous businesses also cited more barriers to giving suggesting that they give greater consideration to their giving and the drawbacks thereof.     

Testing the Effectiveness of Fundraiser Job Titles in Charitable Bequest and Complex Gift Planning

Traditional fundraiser job titles are often institution centered, focusing on the benefits of fundraising as “institutional advancement” or “institutional development.” Such institution‐centered job titles may not be as effective with donors given the modern shift toward donor‐centered philanthropy. Alternative job titles can be gift centered (for example, “major gifts”) or donor centered (for example, “donor advising”). A survey of 3,188 respondents tested sixty‐three job titles in four charitable scenarios: a charitable bequest gift, a gift of stock, a gift of real estate, and a charitable gift annuity. Measured by which person donors would be more likely to contact to discuss each donation, the worst‐performing titles were the traditional institution‐focused fundraiser job titles, in particular those using “advancement,” “institutional advancement,” or “development.” This was also true when examining only respondents who had made large gifts ($500+) to a charity. Traditional institution‐focused job titles are both the most commonly used and the worst performing. Nonprofit managers may do well to consider the donor's perspective when selecting job titles for fundraisers rather than following traditional industry practices.     

Supply Chain Consequences of Subsidies for Corporate Social Responsibility

The use of government incentives tied to market prices as means of boosting corporate social responsibility (CSR) has expanded notably in recent decades. Enhanced business tax deductions for charitable donations and credits for conservation easements are notable cases. While providing incentives for socially desirable behavior to achieve legislative goals has intuitive appeal, the broader economic consequences are not always fully understood. In this study, we examine such wider consequences for supply chains when subsidies for CSR are offered. One effect we identify is that since incentives are typically tied to market value, firms have not only an added incentive to achieve societal objectives (say by donating inventory) but also an incentive to raise output (retail) market prices. A second consequence is that since firms forgo potential revenues by engaging in socially desired behavior, they become increasingly sensitive to supplier pricing; in an uncoordinated supply chain this leads to input (wholesale) price concessions. Among other things, the results underscore that incentives put in place to meet broader societal objectives also have notable ramifications for suppliers, retailers, and consumers in primary markets.     

Does compassion go viral? Social media,caring, and the Fort McMurray wildfire

ABSTRACT

In May 2016, an enormous wildfire threatened the city of Fort McMurray, Alberta and forced the evacuation of all of the city’s residents. Outpourings of support teemed in from all across Canada and over the world, prompting the largest charitable response in Canadian Red Cross history. This paper examines Albertans’ response to the wildfire by exploring caring and helping behaviors as well as the role of social media in facilitating these remarkable charitable efforts. The paper uses mixed methods including an analysis of the most popular Tweets related to the wildfire and an Alberta survey collected months after the disaster. The analysis of tweets reveals that care, concern, and invitations to help were prominent in social media discourse about the wildfire. The analysis of survey data demonstrates that those who followed news about the wildfire on social media express higher overall levels of care and concern for those affected, which led to helping those impacted by the wildfire. The findings provide important insights about the role of social media in disaster relief and recovery as well as citizens’ civic engagement.     

倡导平民慈善的意义及其实现途径

慈善事业是建立在社会捐赠基础上的社会救济事业。改革开放以来,我国的慈善事业有了长足的发展,但就我国弱势群体的现状而言,现有的慈善捐赠水准远不能满足社会的需要。应大力倡导平民百姓作为主体投身慈善事业。民众中蕴含着无尽的慈善资源,只要积极疏导,合理开发,中国的慈善事业就会得到很好的发展。     

Doing Good,Public Good,and Public Value

In this article, using multiple illustrative case examples, we demonstrate that philanthropic institutions are in the business of creating public value. In framing the work of philanthropy more broadly to include the process of public value creation, philanthropic institutions and leaders are challenged to be more strategic not only in their mission‐fulfillment grant‐making with nonprofit organizations but also in the way they stimulate and encourage collaboration, create the “third space” necessary to incubate ideas to transform society, and leverage resources to increase the return on their investments toward system‐wide change. The implications for philanthropic actors and institutions suggest that the strategic contributions they make toward creation of public value are those that go beyond transactional performance measures, such as number of dollars spent or clients receiving services, to include ways that their investments are amplified by meaningful partnerships with nonprofit and other organizations, changed behaviors of institutions and individuals, and transformative public policies.     

Nonprofit sustainability during times of uncertainty

Nonprofit organizations in the United States depend on a diverse set of funding streams to sustain their operations. This study examines the ability of nonprofits to leverage funds from the private sector during the current economic downturn within four areas receiving federal funding for community and economic development. Both survey research and individual interviews were used to examine how nonprofits within these areas are incorporating their board members and community leaders to continue services during a time of resource scarcity.     

Knowledge Transfer between For‐Profit Corporations and Their Corporate Foundations

This article investigates the impact of knowledge transfer (Goh 2002) from founder firms to the corporate foundations (CFs) on the CFs’ effectiveness. Starting from a typology of CFs’ effectiveness (Ostrower 2006a), we conducted a survey addressed to a sample of Italian CFs to address the impact of different knowledge transfer methods (KTMs) on three dimensions of CFs’ orientation to effectiveness: proactive orientation, social advocacy, and capacity building. The research identified four different KTMs and, using a linear regression, pointed out that the methods adopted by founder firms have a significant influence on proactivity, competences, and on social advocacy of CFs.     

Researching Asia's Third Sector

Most Asian countries have a strong third sector and a rich tradition of philanthropy. The varied array of social, economic, political, and third sector variables across the many countries of the region make Asia an ideal site for testing and developing third sector theory. The research infrastructure needed to sustain such a venture is beginning to form. The five papers published in this issue of Voluntas indicate some of the product, and the variety, of this growing body of research.     

公益慈善的道德机理

公益慈善作为社会性的德性,是为了公共利益的志愿性的道德行为,也是现代社会秩序维护以及道德实践困境排除的重要途径和迫切需要。从利他维度看,公益慈善是超越利己但不排除利益的利他行为,同时其是源于同情心但不排除理性的利他精神。从公德维度看,公德发展呼唤公益慈善发展,同时公益慈善与公德又是互利共生的。基于合理地回应社会问题的需要,我们对公益慈善进行道德原则设计与方式探索,这对于现代公益慈善合理性论证具有理论指导性,对现代道德实践具有现实指引价值。