论设计中的符号学运用

基于对符号学理论的把握,对设计中符号的运用进行分析与探讨。设计中符号一般具有可识、通适、限制和特殊的特点。同时,设计手法中的符号使用也可分为象征、相关、相似等三种形式。总之,对符号学的研究有助于设计师在处理人、作品与环境之间关系的同时较好地完成设计过程。     

传播符号学及其理论建构

具有百年历史的传播学研究在当代遇到了相当多的理论瓶颈，甚至被某些学者称之为传播学范式的危机。如何化解这种范式危机便成为传播学界孜孜以求的话题。某种程度上，正在成为“显学”的符号学恰恰能够提供这种化解危机的理论资源，符号学作为人文科学的“公分母”，本质上是一门“意义之学”，具体到传播而言，关注的是传播文本的意义建构，而非表象的传播效果。将符号学用于传播研究，能够从深层次揭示传播现象背后的原因。这样的背景下，传播符号学呼之欲出，传播符号学作为一门学科便具有了学理上的合法性与正当性。     

语言意义的象似表征

意义的象似表征理论动摇了索绪尔语言学中任意性的定律.根据皮尔斯的符号学理论,分析了语言意义象似表征的理论基础及象似的标准,介绍了皮尔斯符号学理论在语言象似性研究中的地位及应用,指出语言的意义是通过从次象似符到真象似符的连续体上的某一象似符来表征的,并在语篇层面上通过内指象似(即语篇内部的象似)和外指象似(即语篇外部的象似)阐述了语言意义的表征过程;介绍了语篇间的象似性(即互文性),结合语用象似的观点,分析了意义在传递过程中的象似性.     

Love in Times of Cholera: Systemic Reflections on Supporting Families Through the Journey(s) of Illness

This paper is the result of our increasing interest in the experience of illness in families and the concomitant reflections on how best to therapeutically support these families through this process. This interest led us to reflect on the nuanced way in which language establishes a play with the experience of illness, a play that can amplify or reduce its effects. Such an interplay in turn led us to consider the valuable role that family therapists have in helping families and treating practitioners to create a safe space for conversation about illness. Further questions are also explored in relation to whether there is a role for family therapists in facilitating the interface between our clinical practice with clients and the wider treating medical community. And, if so, what shape would such an interface take? Considerations at this level would include the anticipation of psychological reactions to diagnosis of chronic and life‐threatening illnesses, in particular the importance of ‘normalisation’ of the psychological reactions to such chronic and/or life threatening diagnoses; the complex dynamics emerging from the interface between the effects of illness in the subjectivity of the ill person and the grief experienced by the other family members; different family members’ narratives of the illness; relevant community contexts; and, lastly, ways to help the family members and/or the ill person navigate the medical system including the use of second opinions, cyberspace information, and other systems in their ecology, such as the spiritual dimension. Some aspects of children's narratives of illness are also identified. The paper has been organised around the dialogue that the authors had around one of their clinical cases.     

The Past in the Present. Lessons on Semiotics of History from George H. Mead and Boris A. Uspensky

This article examines the parallels between George H. Mead's theory of time and Boris A. Uspensky's semiotics of history, looking for implications relevant to the symbolic interactionist theory of historical processes. It suggests that Mead's theory of time and theory of communication hold important implications for semiotic analysis of the historical dimension of sociocultural phenomena. A further aim is to link the symbolic interactionist tradition of the Chicago school with the Tartu school and its semiotics of history. This would fuel the further development of both theoretical orientations.     

论中国古代文体的规定性及符号学特征

针对中国古代文体的规定性和符号学特征,从两个方面展开对中国古代文体学的学科思考：一是从基内涵与对象出发,探索中国古代文体学的性质;二是依据符号学理论阐述“文体”对内容的规定性,并通过和西方文体学之间的比较,确立文体学在文章学研究中的重要地位。     

现代符号学理论对中国语言研究的影响

现代符号学理论对中国语言研究具有十分重要的影响。对它的引介、阐释和研究 ,使汉语语言研究领域形成了若干研究思想和流派。本文从语言本体研究及相关诸学科如语法学、语义学、语用学、翻译学、文字学等方面对这种影响及其发展轨迹做了考察和论述。     

基于符号学的“整体品牌”概念

对管理学、营销学中众说纷纭的品牌概念进行了梳理,对梳理后产生的两大疑惑用哲学家皮尔斯的“三位一体”符号思想进行了破解,在此基础上给出了符号学意义的品牌定义,构建了双角度的三位一体性“整体品牌”概念模型,并提出了进一步的研究方向和“品牌符号学”的初步构想。