体验型产品消费行为的羊群效应及机理研究——基于电影行业消费行为的实证解释

互联网环境下消费者购买体验型产品时对网络信息的依赖性很大。因此，研究社交媒体影响下体验型产品的消费者决策选择行为具有现实意义。本文以电影行业的票房偏离及消费跟风现象为切入点，探究体验型产品的羊群效应并对其产生的内在机理进行解释。采集艺恩资讯的票房数据以及豆瓣的电影基本信息及影评等数据作为研究样本，从消费者"羊群行为"视角分析其对电影票房的影响。研究发现：在控制了质量等内生性影响之后，消费者羊群效应依然存在；产品特征信息对羊群效应起到了调节作用，从而形成理性跟随；采用预期差异模型可以解释消费者实现理性跟随的过程。研究结论对于电影行业宏观政策制定及对体验型产品合理进行营销推广提供了理论基础与实证依据。     

国有经济在国民经济中的核心地位

国有经济在国民经济中的核心地位是毋庸置疑的 ,关键是国有经济在国民经济中所占比例应该存在一个平衡的尺度点 ,这个尺度点与外在的国际环境和内在的社会结构密切相关。文章分析了国有经济及其变形形态 ,并描述了其运行规律。文章强调 ,社会人的公私二像性特征是深刻理解国民经济体系中国有经济未来发展趋势的理论基石。     

美、加公共管理领域非学位教育的借鉴意义

本文就美、加高校在公共管理领域从业人员非学位教育方面的特色从培训计划、方法、师资和评估四个方面进行分析, 对其借鉴意义进行了探讨。     

经络黑箱方法研究及意义

经络的特异实质结构至今尚未探明 ,但已初步研究掌握了经络现象的规律性。古代和现代对于经络的研究常有黑箱方法的一些最基本特征。现代系统科学的黑箱方法 ,不是直接考察经络的内部结构 ,而是利用外部观察和试验来考察经络系统的输入输出及其动态过程 ,研究经络的功能和特性 ,探索其结构和机理的科学方法。现代经络黑箱方法的研究 ,也为经络诊断和治疗提高了精确性和有效性 ,并为经络的实质结构研究奠定理论和技术基础     

试论权利的演变及其成本——基于政府实现公共利益能力的视角

无论从任何角度考察，权利都以政府的巨大财政成本作为后盾，否则权利便无从实现。当现代政府的公共利益责任与权利成本发生矛盾时，如何协调二者之间的关系，将权利成本最小化、公共利益最大化，就成为理论界与实务界必须承担的责任。     

Chemical risk communication through the Internet in Spain

In this work, some corporate websites of the chemical industry of Tarragona (Spain) are studied, analysing how the chemical trade associations and companies present information and/or encourage dialogue with the community on issues relating to the chemical risk and their environmental, health and safety (EHS) performance. The results suggest that the chemical industry in Tarragona uses the corporate websites mainly to disseminate information about its EHS commitments and performance, but they do not encourage dialogue with the community through the Internet.     

The re-enchantment of social institutions: Max Weber and public relations

The German sociologist Max Weber is rarely referred to in public relations theory and research. In this article it is argued that his concepts of legitimacy and legitimation are relevant for understanding and analyzing public relations activities. Legitimacy, i.e. having sufficient external support to continue to exist, is seen as the ultimate purpose of public relations, and legitimation is seen as the efforts which are aimed at acquiring organizational legitimacy. The article discusses both theoretical and practical implications of these ideas for the field of public relations.     

Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

An analysis of other countries’ international public relations in the U.S.

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.