Organizational Symbolism as a Social Construction: A Perspective from the Sociology of Knowledge

This article describes organizational symbolismfrom a sociology of knowledge perspective and considersboth the theoretical and extra-theoretical bases of thesymbolic approach. It illustrates the distinctive principles of the symbolic approach withrespect to other methods used in the study oforganizations, the concepts on which it is based, andthe organizational issues on which it has shedsignificant light. Symbolist studies of organizations haverefocused scholarly attention on the multidisciplinaryunderstanding of the logos, ethos, and pathos oforganizational life. They have done so by stressing the production of knowledge tout court, rather thanconcerning themselves with the applicability of theorganizational knowledge acquired by this approach formanagerial purposes. Organizational symbolism is described in the article as a fluctuatingand emerging social construction whose growth and spreadhas been fostered by support within academia.