消费行为中的民族中心与民族淡漠倾向

消费者民族中心主义反映了消费者的国货中心意识。通过测量京、穗、渝三地的消费者民族中心主义倾向,调查三地消费者对三个产品类别中外品牌的态度,运用因子分析和多变量方差分析(MANOVA)研究发现,中国消费者同时存在民族中心和民族淡漠两种复杂或矛盾的心理倾向。文章分析讨论了中国消费者行为中这种矛盾心理的社会经济原因。     

Awareness of low self-control: Theory and evidence from a homeless shelter

Survey measures of self-control provide a potential low-cost alternative to incentivized elicitation. However, asking respondents to introspect on their self-control problems may instead measure their awareness of them, especially in populations with low self-control. We illustrate this with the Ameriks, Caplin, Leahy, and Tyler (2007) survey, which captures self-control problems through the deviation between self-reported ideal and predicted behavior (Expected Deviation, ED). Previous empirical evidence from high income or highly educated populations correlates larger ED with worse outcomes. We theoretically show that the reverse will be true in settings where awareness can play a large role: when self-control is low and costly commitment devices are available. We empirically show that, for residents of a homeless shelter, ED is positively correlated to savings in shelter lockboxes, a costly commitment device. This correlation is stronger for those likely to experience more self-control problems: individuals with past addiction problems.     

Consumer trust repair: A critical literature review

Consumers are fundamental to organisational functioning and survival. Their loyalty, commitment, product acceptance and good long-term relationships with firms and brands are underpinned by their trust. Unfortunately, over the last decade or so, we have witnessed some of the more spectacular violations of consumer trust in the history of business. This has led to negative consequences, such as loss of competitive advantage, rage, lack of commitment and decrease in turnover. Consequently, study of trust repair has become an important theoretical concern for a growing number of trust scholars. This article reviews and synthesises existing theory and research on the topic. It first sketches general characteristics of the consumer trust repair literature, including its meta-theoretical underpinning. It then identifies specific strategies associated with consumer trust repair and synthesises them into five categories of trust repair strategies. In addition, this paper highlights theoretical processes that explain why/how trust repair strategies work. Third, the paper proposes six fruitful avenues for future research. This study contributes to the field of consumer trust repair research by critically reviewing and synthesising emerging theory and research on strategies associated with consumer trust repair, by showing why and how these strategies work and by identifying most fruitful research areas.     

儿童玩具礼品包装设计的研究与思考

现如今礼品类高端产品由于自身的品牌效应，得到了市场上极高的受欢迎指数，因其包装精美和视觉鲜明的因素，越是在国际市场环境低迷的时候，越容易抢占市场。在中国的儿童玩具礼品领域，不单单需要效仿国际流行的设计趋势，而且还要积极提升国内自主品牌影响力，这才是中国当今发展儿童玩具礼品包装产业，缩小与国际水平之间的差距，夺回本土市场继而进军国际市场的必由之路。具体分别从消费群体和包装设计本身两方面进行调查和分析研究。     

Consumers’ credit card repayment decisions: The role of higher anchors and future repayment concern

We investigated two aspects of credit card repayment decisions: the extent to which the anchoring effect of minimum repayment information may be mitigated by information on alternative anchors, specifically repayments that would repay the balance in two years (Study 1) or nine months (Study 2); and the role of future repayment concern. In two experiments, three realistic credit card statements were presented with different outstanding balances. Participants, who were randomly allocated to one of four information conditions depending on supplementary information provided on the statements, stated how much they would repay that month. They were then asked about concerns they would have about repayment difficulties if they had a fixed consumer loan over three years. In Study 1 the alternative two-year repayment anchor had a negative effect on percent repayment, whereas in Study 2 the nine-month repayment anchor had a significant positive effect, especially for those with higher future repayment concern. Also, in both studies, future repayment concern had a direct inverse effect on repayment decisions which partially mediated the effect of disposable income. It is concluded that the addition to credit card statements of a table of cost and duration information for a range of repayment amounts may usefully support repayment decisions.     

消费文化与1990年以来大学题材小说的叙事成规

1990年代以来的大学题材小说浸染着浓厚的消费文化色彩,并促其生成了一套深层的叙事成规。污名化的同质叙述对大学的指认带有否定性价值。二元对立的惯习叙事模式,主要表现为堕落与守望的对峙。新闻化的叙事使小说充斥着大量新闻信息,小说的想象与虚构因素匮乏。人物塑造类型化、浅显化,缺少新意与深意。     

中国消费者保护的立法缺陷及其完善

我国消费者保护立法在产品责任保护水平、消费信用法律制度、网络消费者权益保护、消费者教育制度、消费者诉讼制度及消费环境等方面存在许多弊端,不能适应WTO下的多边贸易体系。作者从比较法的角度,在借鉴外国消费者保护立法的先进经验和成功做法的基础上,对如何发展和完善我国消费者保护法律制度,保护消费者的最大合法权益,提出了自己的看法。     

USING CONJOINT ANALYSIS TO PREDICT TRIAL AND REPEAT-PURCHASE PATTERNS OF NEW FREQUENTLY PURCHASED PRODUCTS*

A new approach is proposed to evaluate new-product opportunities. This approach uses the distribution of brand-purchase probability of the new product over a population of potential customers and the outputs from conjoint analysis. The heterogeneous distribution of brand-purchase probability is expressed by a beta binomial brand-choice model compounded with a negative binomial product-class purchase-incidence model. The resulting model provides a way to predict trial and repeat-purchase patterns of new-product concepts. The paper discusses the development of the model. It also discusses issues of measurement, estimation, testing, and implementation of the proposed approach based on actual empirical data.     

The effects of information form and domain-specific knowledge on choice deferral

Three studies examined the effect of information form on choice deferral in consumer choice and explored the moderating role of knowledge about the product domain. Two theoretical approaches were contrasted: (1) The process approach predicting that choice deferral varies as a function of information form, and (2) the communication approach predicting an interaction of information form and domain-specific knowledge. Participants were presented with different laptops described in an absolute (e.g. ‘300 GB hard disc’), evaluative-numerical (e.g. ‘hard disc with 30 out of 100 points in an expert rating’) or evaluative-verbal (e.g. ‘bad hard disc’) information form, and they could choose to buy one of the laptops or defer. Domain-specific knowledge was also assessed. In Study 1, evaluative-numerical and evaluative-verbal values led to more deferral in people with high domain-specific knowledge. The pattern for evaluative-numerical and evaluative-verbal values was replicated for a different information organization in Study 2. Study 3 showed that absolute values led to more deferral the less knowledgeable participants were and demonstrated that domain-specific knowledge and deferral were unrelated when absolute and evaluative-verbal values were presented in combination. In sum, the results support the communication approach and have methodological implications for decision research and theoretical implications for understanding choice deferral in real-life decisions.     

Developing and Testing a Satisfaction Survey for Nursing Home Residents

Abstract

Input from consumers has become an important part of quality improvement in long-term care and for consumer decision-making. This paper documents the development of the Ohio Nursing Home Resident Satisfaction Survey (ONHRSS) through a partnership of state government, research, and industry experts. The instrument was tested and refined through two waves of data—a pretest phase and later with statewide data. Exploratory and confirmatory analyses with statewide data identified eight primary factors along with an underlying, secondary Global Satisfaction factor. Reliability of the domains ranged from .69 to .95. Recommendations for further refinement and testing of the instrument are discussed along with policy and practice implications.