论西方服务营销学派的形成及其贡献

20世纪初,营销学成为一门独立的学科以来,尽管学派纷呈,主流学派也经历了从职能学派到管理学派的变迁,但实体产品的营销一直作为主流学派主宰着理论界和实务界。在20世纪70年代末,服务营销以服务的特征为突破口,走出了产品营销的阴影,脱颖而出,为营销学的发展开拓了新视野,并不断地丰富和完善着现代营销理论。     

需求解析与隐性需求的界定

目前,营销学中关于需求概念与营销导向的研究成为学者日益关注的领域。本文通过文献分析,从信息经济和价值感知两方面描述阐释了需求研究的相关成果;并通过实证分析,发现企业营销倾向在经历了产品导向、服务导向与关系导向的演变之后,需求导向的重要性不断提升。由此,本文界定了隐性需求的内涵,探讨了隐性需求研究对于拓展营销学研究视野的理论价值和实际意义。     

我国农村金融市场结构与绩效研究

在借鉴产业组织理论体系SCP分析范式的基础上,引入制度因素,对我国农村金融市场结构、行为、绩效及各要素影响机理进行分析,探讨农村金融改革的成效、存在的问题,并提出相应的政策建议,主要包括：改善城乡金融市场二元分割的局面, 统筹发展城乡金融市场;进一步放松农村金融机构进入壁垒,放宽产品和业务创新的自主权;加快抵押担保和保险等相关配套制度建设,改善农村金融生态环境。     

Bridging the divide in urban sustainability: from human exemptionalism to the new ecological paradigm

This paper reviews the main bodies of contemporary urban sustainability theory. From this analysis, two underpinning paradigms of urban sustainability are identified: (1) The ‘Human Exemptionalism Paradigm’ (HEP), which emphasizes the ability of humans to overcome environmental problems—see Urban Sociology, Urban Ecology, Urban Geography, Urban Psychology and Political Economy; and (2) The ‘New Ecological Paradigm’ (NEP), which emphasizes the criticality of ecological limits to human progress—see Urban Metabolism, Energy/Emergy Analysis and Ecological Footprinting. Each of these approaches is critically reviewed, highlighting their main assumptions, theoretical and practical foci. It is argued in the paper that if the related issues of urban sustainability and development are to be progressed, there needs to be: (1) a greater maturation of the NEP approaches, which are ‘relative newcomers’ to the area of urban theory; and (2) greater integration and dialogue between the HEP and NEP approaches to urban sustainability than has hitherto been the case.

对我国银行间外汇市场的SCP范式分析

通过运用产业组织理论的SCP分析范式对我国的银行间外汇市场的市场结构、行为和绩效的特征进行了分析。在对我国现实外汇市场的集中度、参与者、交易量以及进入壁垒等基本因素进程讨论的基础上,强调我国的银行间外汇市场结构呈现出“买方垄断,卖方寡头”的总体特征。在这一结构下,银行间外汇市场内的银行的外汇经营行为是被动的行为,因而市场也是缺乏绩效的。这样的市场结构决定了人民币汇率在较长时期内缺乏弹性。     

又好又快发展的伦理意蕴

又好又快发展是全面建设更高水平小康社会的本质要求,是走中国特色社会主义道路发展理念的重要变化。但是,又好又快发展将面临许多亟待探讨和解决的难题。基于发展伦理的视野,从全面建设更高水平小康社会的现实需要出发,我们提出了又好又快发展的三步走战略建议。只有深入贯彻十七大精神,走中国特色社会主义道路,才能通过对又好又快发展的条件、模式、空间结构与政府主导政策之间的互动性分析,把握又好又快发展的本质、功能、结构、价值和演化特征,发现又好又快发展的“规律范式”。     

错误记忆的研究新进展

错误记忆是记忆研究的一个较为重要的领域,近几十年的研究历史中,经过研究者的不断努力,取得了丰硕的成果。现阶段对于错误记忆主要的研究范式有联想研究范式和无意识知觉研究范式以及误导信息干扰和k-k研究范式。错误记忆的影响因素研究主要集中在加工水平、无意识作用、情绪作用、加工通道等方面。     

Disability and going green: a comparison of the environmental values and behaviours of persons with and without disability

Some studies have suggested that socially excluded groups exhibit different environmental values and behaviours from mainstream society. To consider this in the context of disability, a survey was implemented to investigate environmental values and ecological behaviour. A high percentage of participants considered themselves to have a disability, long‐standing illness or infirmity. Over half of the sample had restricted physical mobility. The study used the revised New Ecological Paradigm Scale, a widely used measure of pro‐environmental orientation, and the General Ecological Behaviour scale to assess ecological behaviours. No significant differences were found between respondents with/without disability for either their general environmental attitudes or their general ecological behaviour. However, a positive correlation was found between level of physical mobility and general ecological behaviour. The results also show significant differences in the ecological behaviours of those respondents living dependently and those living independently; respondents living in care scored lower on the ecological behaviour scale.     

陕西农村寿险市场发展的新路径

以产业组织理论中的SCP分析框架为基础，对陕西农村寿险市场的结构、行为和绩效进行分析。分析认为：陕西农村寿险市场发展不均衡、区域发展不均衡、标准化管理程度低、寿险产品和营销渠道单一。在此基础上借鉴农村寿险市场实践中发展的新经验，提出陕西农村寿险市场持续、快速、健康发展的新路径：探索组建“保险村”、产品量身定做、销售与服务“进村入户”、政府引导下的公司创新。