Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

Drawing from literature regarding public engagement, the Elaboration Likelihood Model (ELM), computer-mediated communication research, and emotion psychology, this study examines the effects of companies’ social media communication strategies on public engagement behaviors as indexed by post likes, shares, and comments. Specifically, it investigates how corporate Facebook posts’ functional traits (functional interactivity and vividness) and emotional traits (emotion presence, valence, and strength) impact public engagement online. Through data mining and computer-assisted sentiment analysis of 33,379 posts from 106 Standard & Poor 500 companies’ Facebook accounts, this study finds a negative effect of functional interactivity but a positive effect of vividness on engagement. It also shows that emotional traits overall yield stronger public engagement outcomes. Two-way interactions between emotional and functional features are also detected. Theoretical and practical implications are discussed.     

Blood,Sweat, and Tears: Navigating Creepy versus Cool in Wearable Biotech

ABSTRACT

This paper considers how personal data protections figure into the design process of wearable technology. The data question is becoming especially important in the face of recent innovations in biotechnology that capitalize on the new fungibility of biology and electronics, in which new biotech wearables capitalize on the ability to analyze and track changes in blood, sweat, and tears. Interviews and participant observation with wearable tech designers, data scientists, fashion tech entrepreneurs, and select experts in cybersecurity and intellectual property law, reveal a range of approaches to data protection in design within the culture where wearables are beginning to merge with biotech. While a few respondents were extremely vigilant about protecting consumer’s privacy, the majority felt that when consumers ‘opt in’ to data sharing, they should be cognizant of the risks. From their perspective, it is not necessarily the producer’s responsibility to protect user's personal data. These attitudes present a problematic logic, which leaves users vulnerable to data exploitation. The paper concludes by arguing that this laissez-faire culture is the environment in which wearable biotech is being developed and will be deployed. This emerging technology raises issues about bodies, data, and ownership in crucial need of analysis and critique to push its move into the mainstream toward more equitable and inclusive ends.     

The methodology of a multi-model project examining how facebook infrastructures social relations

It is the purpose of this paper to make explicit the methodology (the theory of the methods) by which we conducted research for an Economic and Social Research Council-funded research project on the relationship of values to value. Specifically, we wanted to study the imperative of Facebook to monetize social relationships, what happens when one of our significant forms of communication is driven by the search for profit, by the logic of capital. We therefore wanted to ‘get inside’ and understand what capital's new lines of flight, informationally driven models of economic expansion, do to social relations. Taking up the challenge to develop methods appropriate to the challenges of ‘big data', we applied four different methods to investigate the interface that is Facebook: we designed custom software tools, generated an online survey, developed data visualizations, and conducted interviews with participants to discuss their understandings of our analysis. We used Lefebvre's [(2004). Rhythmnanalysis: Space, time and everyday life. London: Continuum] rhythmanalysis and Kember and Zylinska's [(2012). Life after new media: Mediation as a vital process. Cambridge, MA: MIT Press] ideas about ‘lifeness’ to inform our methodology. This paper reports on a research process that was not entirely straightforward. We were thwarted in a variety of ways, especially by challenge to use software to study software and had to develop our project in unanticipated directions, but we also found much more than we initially imagined possible. As so few academic researchers are able to study Facebook through its own tools (as Tufekci [(2014 Tufekci, Z. (2014). Big questions for social media big data: Representativeness, validity and other methodological pitfalls. In ICWSM ‘14: Proceedings of the 8th International AAAI Conference on Weblogs and Social Media, pp. 505–514. [Google Scholar]). Big questions for social media big data: Representativeness, validity and other methodological pitfalls. In ICWSM ‘14: Proceedings of the 8th International AAAI Conference on Weblogs and Social Media (pp. 505–514)] notes how, unsurprisingly, at the 2013 ICWSM only about 5% of papers were about Facebook and nearly all of these were co-authored with Facebook data scientists), we hope that our methodology is useful for other researchers seeking to develop less conventional research on Facebook.     

Watching online videos interactively: the impact of media capabilities in Chinese Danmaku video sites

In China, the implementation of a Danmaku social media system to sustain and raise user interest in online video sites is an increasingly widespread phenomenon. Danmaku technology is used to display users’ messages in written text on the online video stream. Little is known about the effects of this form of interactive enhancement. The aim of this empirical study is to evaluate the evolving media capabilities of the Danmaku system and their effects on users’ perceptions of interactivity and their intentions to continue using Danmaku. We draw on media synchronicity theory and apply it to a stimulus-organism-response model. Using this framework, we hypothesize that the media capabilities of the Danmaku system, namely its transmission velocity, parallelism, symbol sets, rehearsability, and reprocessability, elicit increased interactivity, which influences users’ instantaneous intentions to share and to continue the use of the Danmaku system. The results showed that both users’ instantaneous intention to share and their intention to continue to use were significantly affected by the perceived interactivity. Unlike the results of previous studies, our findings showed that all five media capabilities positively affected the users’ perceptions of interactivity. The potential theoretical and practical implications of our findings are discussed.     

少数民族传统文化与自然环境的互动与适应——以金沙江河谷傣族为例

人类同所有动物一样,都面临着适应自然环境的问题,这个环境包括自然环境和人文环境。金沙江河谷傣族在长期迁徙和民族融合的过程中,不断地寻找、选择最佳生存环境,创造了自己独特的文化生长机制。这种文化生长机制建立起人与自然的和谐关系,达到人与自然的完美结合。     

Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites

This study applied a cultural divergence approach to examine online marketing interactivity and corporate public image on corporate websites. It analyzed different online strategic communication of corporate websites from two different nations—the United States and China. Results indicated that U.S. corporations were more likely to highlight online marketing interactivity and social responsibility, which integrated marketing and public relations as their online communication strategy. Chinese corporations provided more online spaces for the consumer–consumer interactions and emphasized corporation-oriented information.     

大学英语教材"交互性"阅读活动比较研究

"交互性"阅读是一种新的阅读模式.它主要是由自然互动、内在动机、策略运用、冒险尝试等基本特征构成.近几年出版的国内大学英语教材均采用了这种"交互"式的阅读模式,但通过分析其中较有影响的 3套教材后发现阅读活动"交互性"程度差异很大,或是有些要素缺失,或是名不符实,因而有必要进行修正.     

Protest avatars as memetic signifiers: political profile pictures and the construction of collective identity on social media in the 2011 protest wave

Protest avatars, digital images that act as collective symbols for protest movements, have been widely used by supporters of the 2011 protest wave, from Egypt to Spain and the United States. From photos of Egyptian martyr Khaled Said, to protest posters and multiple variations of Anonymous' mask, a great variety of images have been adopted as profile pictures by Internet users to express their support for various causes and protest movements and communicate it to all their Internet peers. In this article, I explore protest avatars as forms of identification of protest movements in a digital era. I argue that protest avatars can be described as ‘memetic signifiers’ because (a) they are marked by a vagueness and inclusivity that distinguishes them from traditional protest symbols and (b) lend themselves to be used as memes for viral diffusion on social networks. In adopting these icons, participants experience a collective fusion in an online crowd, whose gathering is manifested in the very ‘masking’ of participants behind protest avatars. These forms of collective identification, while powerful in the short term, can however prove quite volatile, with Internet users often discarding avatars with relative ease, raising the question whether they can provide durable foundational elements of contemporary social movements.     

电子商务网站特征对心流体验的影响研究

文章基于文献回顾与深度访谈,提出了电子商务环境下网站特征对心流体验影响的研究模型.该模型聚焦于网站的互动性与生动性这两个主要特征对心流体验的影响作用.并通过问卷调查收集数据,运用层级回归分析法进行假设检验.研究发现:网站互动性与生动性对心流体验均有显著正向影响;网站互动性显著正向影响心流体验的控制、专注与好奇维度,而对愉悦维度没有显著影响;网站生动性对心流体验的控制、专注、好奇与愉悦四个维度均有显著正向影响.研究结果不仅丰富了在线心流体验理论,而且为电子商务企业提供了有益的借鉴.     

学习的累积性、适切性和交互性——论建构主义学习观对当代课堂教学改革的启示

建构主义学习观是当代课堂教学研究的重要理论基础。它认为:学习是基于先前经验的,具有累积性;学习是任务导引的,具有适切性;学习是基于交往互动的,具有交互性。这启示我们:课堂教学应全面关注并尊重个体已有经验的差异,为学生提供难度适宜的差异性的学习任务,并努力建设一个能促进个体之间交流互动的学习共同体。