Cross‐Sectional Psychological and Demographic Associations of Zika Knowledge and Conspiracy Beliefs Before and After Local Zika Transmission

Perceptions of infectious diseases are important predictors of whether people engage in disease‐specific preventive behaviors. Having accurate beliefs about a given infectious disease has been found to be a necessary condition for engaging in appropriate preventive behaviors during an infectious disease outbreak, while endorsing conspiracy beliefs can inhibit preventive behaviors. Despite their seemingly opposing natures, knowledge and conspiracy beliefs may share some of the same psychological motivations, including a relationship with perceived risk and self‐efficacy (i.e., control). The 2015–2016 Zika epidemic provided an opportunity to explore this. The current research provides some exploratory tests of this topic derived from two studies with similar measures, but different primary outcomes: one study that included knowledge of Zika as a key outcome and one that included conspiracy beliefs about Zika as a key outcome. Both studies involved cross‐sectional data collections that occurred during the same two periods of the Zika outbreak: one data collection prior to the first cases of local Zika transmission in the United States (March–May 2016) and one just after the first cases of local transmission (July–August). Using ordinal logistic and linear regression analyses of data from two time points in both studies, the authors show an increase in relationship strength between greater perceived risk and self‐efficacy with both increased knowledge and increased conspiracy beliefs after local Zika transmission in the United States. Although these results highlight that similar psychological motivations may lead to Zika knowledge and conspiracy beliefs, there was a divergence in demographic association.     

体验型产品消费行为的羊群效应及机理研究——基于电影行业消费行为的实证解释

互联网环境下消费者购买体验型产品时对网络信息的依赖性很大。因此，研究社交媒体影响下体验型产品的消费者决策选择行为具有现实意义。本文以电影行业的票房偏离及消费跟风现象为切入点，探究体验型产品的羊群效应并对其产生的内在机理进行解释。采集艺恩资讯的票房数据以及豆瓣的电影基本信息及影评等数据作为研究样本，从消费者"羊群行为"视角分析其对电影票房的影响。研究发现：在控制了质量等内生性影响之后，消费者羊群效应依然存在；产品特征信息对羊群效应起到了调节作用，从而形成理性跟随；采用预期差异模型可以解释消费者实现理性跟随的过程。研究结论对于电影行业宏观政策制定及对体验型产品合理进行营销推广提供了理论基础与实证依据。     

External knowledge search,absorptive capacity and radical innovation in high-technology firms

Open innovation and absorptive capacity are two concepts based on the idea that companies can leverage the knowledge generated externally to improve their innovation performance. The aim of this paper is to analyse the joint effect of open innovation and absorptive capacity on a firm's radical innovation. Open innovation is expressed in terms of external search breadth and depth strategies and absorptive capacity is described by distinguishing between potential and realized absorptive capacity. In order to test our hypotheses, we carried out empirical research in firms operating in high-technology industries. The results indicate that internal routines and processes for absorbing external knowledge help explain radical innovation as they show a significant effect of potential and realized absorptive capacity. Also, there is a moderating effect of absorptive capacity on open innovation. Specifically, potential absorptive capacity exerts a positive effect on the relationship between external search breadth and depth and radical innovation. Realized absorptive capacity moderates the influence of external search breadth. These findings confirm the complementary nature of absorptive capacity and open innovation search strategies on radical innovation.     

高新技术产品的市场营销策略

高新技术产品能否在激烈的国际竞争中占有一定的市场份额 ,这不仅仅决定于一个国家、一个企业的技术实力 ,而且与成熟而有效的营销策略密切相关。本文从高新技术产品的分类和特征入手 ,分析和研究了高新技术产品的营销策略     

从信息管理到知识管理

探讨从信息管理到知识管理的演进及其渊源承继关系 ,有助于理解知识管理的内涵。分析表明 ,整合组织内显性和隐性知识以利于创新和提高组织整体智能是知识管理的本质特征     

论保护知识产权对信息资源共享的影响

在知识经济环境下 ,信息资源共享是提高整个社会信息资源获知能力与利用率的关键。保护知识产权就是保护知识生产者生产知识的动力 ,就是保护资源共享的源泉。它可以极大地促进知识资源的生产和有序利用。同时 ,保护知识产权又将在一定程度上限制和约束资源共享。因此 ,保护知识产权 ,充分发挥资源共享的功能 ,需要加强知识产权保护的立法、执法及宣传 ,实现保护知识产权与资源共享的有机结合     

论工程训练与创新人才培养

工程训练是重要的实践性教学环节 ,必须把工作重点转移到培养学生创新能力上来 ,创造有利于培养创新人才的环境 ,传授给学生丰富的创新知识基础 ,改革教学内容、教学方法、教学手段和考核办法 ,以保证培养创新人才的需要 ,并注意培养学生各种创新素质 ,鼓励学生创新 ,促进其创新能力的发展     

英汉广告常用辞格及其功能

广告修辞新奇巧妙 ,独出心裁 ,凝聚了广告作者的丰富而非凡的想像力 ;广告语篇中恰当而巧妙地运用修辞格不但使广告语言生动活泼 ,言简意赅 ,或节奏感强 ,很有力量 ,而且深刻地描绘或强调广告商品或服务的特征、特性与功能 ,有助于创造其美好形象 ,促进广告走向成功。     

图书馆实现知识管理的思考

介绍图书馆知识管理的内容,分析知识管理对图书馆管理核心、业务工作范围、信息技术要求的影响,提出了构建知识团队组织、运用支撑知识管理的信息技术、显性知识的数字化处理、注重智力知识资源开发是图书馆实现知识管理的有效途径。     

从“知识考古”到“美学解救”——论现代“人”的福柯式解构

笛卡尔以来，主体问题始终是现代哲学最为核心的问题。但是，从哲学的语言论转向开始，主体已经声名狼藉，主体哲学的范式被视为陈腐过时了，传统的主体之争已经没有意义，无论语言是第一位，或者自我意识的个体优先，这两个范式中的任何一个都凸现和遮蔽着什么，将这两者联系起来或者寻找一种介于这两种范式之间的思路倒是可能的，如米歇尔福柯之路。